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Full text of "The Annual of illustrations for advertisements in the United States [serial]"

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Research Library 
Compion Advcrtismg, Inc. 



THE SECOND 

ANNUAL OF 

ILLUSTRATIONS 

FOR 

ADVERTISEMENTS 

IN THE 

UNITED STATES 



PUBLISHED BY 

THE ART DIRECTORS CLUB 

NEW YORK 

DISTRIBUTED BY 

THE BOOK SERVICE COMPANY 

15 EAST 40TH STREET, NEW YORK 



Copyright, 1923, by 

The Art Directors Club, Inc. 

New York 



'^' 



IV- ■ < I ' / 



OFFICERS 

OF 

THE ART DIRECTORS CLUB 

1922 




President 
JOSEPH HAWLEY CHAPIN 

First Vice-President 
FREDERIC J. SUHR 

Secoyid Vice-President 
WALTER WHITEHEAD 

Treasurer 
RALPH T. SHULTZ 

Secretary 
GORDON C. AYMAR 

Members of Executive Committee 
THOMAS E. BOOTH GUY GAYLOR CLARK 

HEYWORTH CAMPBELL RAY GREENLEAF 



Gordon C. Aymar 
Stanford Briggs 
Carl Burger 
Heyworth Campbell 
I . H. Chapin 



COMMITTEES 

Exhibition Committee 
Frederic J. Suhr, Chairman 

Harry Grant Dart 
James Ethridge 
Fred Farrar 
Ray Greenleaf 
Byron J. Musser 
William Oberhardt 



Ralph Shultz 
Walter Smith 
Richard J. Walsh 
Walter Whitehead 
George W. Winter 



Morris Aleshire 
Fred Bertsch 



Western Division 
Maynard Dixon 
W'. P. Lloyd 



Francis Todhunter 
Gerald Page -Wood 



CHAIRMEN OF COMMITTEES 

Exhibition Finance 

FREDERIC J. SUHR STANFORD BRIGGS 



Membership 
BYRON J. MUSSER 

Ethics 
NATHANIEL POUSETTE-DART 

House 
WILLIAM HAMMELL 

Program 

MORRIS ALESHIRE 

WALTER WHITEHEAD 



Library 
PEIRCE JOHNSON 

Printing 
GEORGE W. WINTER 

Employment 
GUY GAYLOR CLARK 

Publicity 

RICHARD J. WALSH 

HARRY GRANT DART 



DELEGATES 

Delegate to Art Center House Committee 
EUGENE BEAUPRE 

Delegate to Art Center Associate Membership Committee 
GEORGE A. LEONARD 

Delegate to Art Center Plan and Scope Committee 
PEIRCE JOHNSON 



THE EXHIBITION 

The Second Annual lixhibition of Illustrations 

for Advertisements in the United States held 

by the Art Directors Club at the Art Center 

65 East 56th Street, New York 

During October, 1922 




The Art Center, New York 
Home of The Art Directors Club 



REPORT OF THE EXHIBITION 
COMMITTEE 



^T THE CLOSE of thc first exhibition 
/\ of advertising art, in the spring 
of 1921, many observers said: 
"It will not be possible to present an- 
other year a show of so high a stand- 
ard." That first one was enriched with 
illustrations which had been used dur- 
ing the most prosperous and prolific 
period in the history of advertising. 
But even while it was in progress, there 
had set in a business depression which 
was greatly restricting the use of adver- 
tising, and which might have been ex- 
pected to be reflected in the quality oi 
illustrations. 

We opened this second exhibition, 
however, confident that those who 
viewed it would endorse our belief that 
the standard of the paintings and draw- 
ings which had been hung was quite 
as high as that of the previous year. 
Furthermore, the number of originals 
in the second show was exactly the 
same. This was due in part, perhaps, 
to the greater experience and diligence 
of the committee in searching out the 
best work, and to the greater willing- 
ness of the owners of originals to lend 
them. There is also a more significant 
cause. In spite of the shrinkage in vol- 
ume of advertising and the rigid econ- 
omy during 1921 and 1922, we believe 
that the general quality of commercial 
illustration has steadily improved. The 
determination to make every advertise- 
ment have the greatest possible effect 



has led, in the case of the most intelli- 
gent users of advertising, to the em- 
ployment of the best artists and the 
command of their best work. The Art 
Directors Club hopes that it is justi- 
fied in feeling that the educational pur- 
pose of the first exhibition has to this 
extent been already justified. 

A departure this year was the show- 
ing, with each original, of the complete 
proof of the advertisement in which it 
was reproduced. This is valuable for 
several reasons: 

First, it shows clearly how the illus- 
tration was made a part of a complete 
advertisement, and this gives a basis 
for judging its worthiness, not as an 
art expression, but as a commercial tool. 

Second, it shows how successfully the 
illustration lent itself to reproduction 
by the engraver and printer. This is in 
accordance with the recommendation 
made last year by the Jury of Awards, 
which said in its report: "Many artists 
do not have sufficient knowledge of, or 
give sufficient consideration to, proc- 
esses of reproduction. We strongly rec- 
ommend that in future exhibitions of 
this character provision be made for 
judgment of the exhibits with regard 
to their possibilities for successful re- 
production." 

Third, it shows in practical aspect 
the part played by the art director in 
collaboration with the artist. 



[9] 





ART DIRECTORS CLUB MEDAL OF AWARD, DESIGNED BY PALTL MANSHIP 



REPORT OF THE JURY OF AWARDS 



1~^HE JURV, acting on recommenda- 
tions handed down by last year's 
jury, took the following considera- 
tions into account in making its awards: 

1. The problem involved 

2. Craftsmanship ciisplayed 

3. Reproducing qualities 

4. Artistic presentation 

In doing this, the Jury found it neces- 
sary to group the subjects according 
to the medium used. 

Color subjects were divided between 
poster work and illustrations. In the 
poster class a medal and several honor- 
able mentions were allowed. 



Illustrations were subdivided into 
figure and still life; a medal was allowed 
in each class, with honorable mentions 
at the discretion of the Jury. 

In black-and-white illustrations for 
half-tone reproduction, one medal and 
several honorable mentions. In black- 
and-white line drawings distinctions 
were made between illustration and 
straight decoration, and a medal with 
honorable mentions given in each class. 

In photography, color and black-and- 
white were grouped as one, with a 
medal in this division and honorable 
mentions. 



THE yURT OF AWARDS JFAS COMPOSET) OF 

FREDERIC J. SUHR, Chairman 
>..CHARI,ES DANA GIBSON CASS GILBERT EDWARD PENFIELD 

JULES GUERIN WILLIAM J. BOARDMAN 



10 



AWARDS MADE IN THE ART DIRECTORS CLUB 
SECOND EXHIBITION 

Section One 
PAINTINGS AND DRAWINGS IN COLOR 



FIGURES 
First Aivard — Medal — To E. L. Blu- 
MENSCHEiN for a painting made tor 
Steinway & Sons through N. W. Ayer 
& Son. Page i8. 

Honorable Mention — Hester Miller 
for a painting made for the Richardson 
Silk Company through the Federal 
Advertising Agency. Page 19. 

Honorable Mention — Linn Ball for a 
painting made for Genesee Pure Food 
Company through Dauchy Advertising 
Company. Page 22. 



Secoihl Ho)iorable Mention — Rene 
Clarke for a drawing made for Crane 
& Company through Calkins & Holden, 
Inc. Page 20. 

STILL LIFE 
First Award — Medal — To Henry How- 
ard Maust for a painting made for 
Swift & Company through J. Walter 
Thompson Company. Page 21. 

Second Honorable Meiitioji — Charles 
Irvine for a painting made for Procter 
& Gamble Company through The 
Blackman Company. Page 23. 



Section Two 
POSTERS OF ALL SIZES, INCLUDING CAR CARDS 



First Award — Medal — To J. C. Leven- 
DECKER for Liggett & Myers Tobacco 
Company through Newell-Emmett 
Company. Pages 24-25. 

Honorable Mention — C. B. Falls for 
Liggett & Myers Tobacco Company 



through Newell-Emmett Company. 
Page 26. 

Second Honorable Mention — Stanley 
McNeill for Anaconda Copper Min- 
ing Company through George Batten 
Company. Page 27. 



Section Three 
BLACK AND WHITE ILLUSTRATION AND DESIGN 



First Award — Medal — HerbertMeyer 
for Union Carbide Company through 
William H. Rankin Company. Page 28. 

Honorable Mention — William Ober- 
hardt for Liggett & Myers Tobacco 



Company through Newell-Emmett 
Company. Page 29. 

Second Honorable Mention — F. R. 
Gruger for Arbuckle Brothers through 
J.Walter Thompson Company. Page 30. 



Section Four 
MAGAZINE AND NEWSPAPER PEN AND INK 

First Award — Medal — Sidney E. C. B. & Q. Railroad through J. Walter 

Fletcher for S. W. Straus & Company Thompson Company. Page 32. 

through Albert Frank & Company- „ ,„ 7; ,^ • t t 

° ^ • Second Honorable Mention— )OHt<i\.A-E\.Lo 

° " for Richard E. Thibaut, Inc., through 

Honorable Mention — F. B. Hoffman for Joseph Richards Company. Page t,^. 

Section Five 
DECORATIVE DESIGN 

First Award — Medal — To Walter D. Honorable Mention — Guido and Law- 
Teague for Phoenix Knitting Works rence Rosa for Scranton Lace Corn- 
through Gardner-Glen Buck Company. pany through Barrows & Richardson. 
Page 34. Page 35. 

Section Six 
PHOTOGRAPHIC 

First Award — Medal — H. W. Scand- Miller for Save the Surface Campaign 
LIN for New York Shipbuilding Cor- through F. J. Ross Company. Page 37. 

^ ' " • '5 -■> • Second Honorable Mention — Alfred C. 

Honorable Mention — Winemiller & Johnston for Dobbs & Co. Page 38. 



12] 



ART DIRECTORS' 
SECOND ANNUAL EXHIBITION 

Jrtide reprititeii bx permission of Printer's Ink Monthly 

By Earnest Elmo Calkins 



T 



HE EXHIBITION of the Art Direct- 
ors Club, which opened recently at 
the Art Center, is the second one 
this organization has held. It reiterates 
in both range and quality the story told 
by last year's show. One would never 
realize without seeing it the large 
amount ot unusually good work now 
being put into advertising illustration. 
More than that, this showing is a dis- 
tinct advance over last year's. In one 
year the art work employed in adver- 
tising has improved noticeably. Not 
only is there more good stuff, but the 
good sturt is better. This is no mere 
advertising man's opinion, naturally 
jealous tor the credit ot his cratt. It is 
an echo trom the real, honest-to-God 
art critics, who look at this work not as 
advertising, but as art, and find it 
better, more signiticant, than some of 
the art-tor-art's sake exhibitions. 



I happened to write tor this maga- 
zine the comment on the exhibition last 
year. More than that, many years ago 
I arranged the first exhibition of adver- 
tising art ever held in any land. Our 
trouble in those tar-off days was to find 
enough passably good stuff to cover one 
wall. It was a noteworthy thing, a dar- 
ing experiment in those days for an 
advertiser to permit really gooti work 
in his advertising. People still spoke 
with bated breath of that far-seeing 



clothing manufacturer who paid as 
much as two hundred dollars for a pic- 
ture. Now every agency worthy of the 
name has an art director, whose sole 
duty is to see to it that each advertising 
plan has the advantage of the very best 
pictures or designs that can be made. 
How well these men do their work, how 
clever, skilful, creative they are, this 
whole exhibition is a witness. 

While the same number ot pieces is 
shown as last year, the general quality 
is better, and much good work was left 
out tor lack ot room. In other words, 
more good art work was used during the 
past year in the adornment, illumina- 
tion or expression of advertising for 
newspapers, magazines, posters, window 
displays, cutouts and printed matter, 
ot a kind worthy ot being shown on its 
merits, than these several rooms would 
accommodate. Such is the appreciation 
by advertisers today, or at least by their 
faithful agents, of the power of the 
picture to tell a story, or create an 
atmosphere, or illustrate an idea. 

The thoroughness with which this 
work is now organized commands our 
respect. First, there are the art direct- 
ors themselves. The Art Directors Club 
includes the men who do this work 
for both magazines and advertising 
agencies. The two fields of work are 



13 



drawing together, and a fine thing it is 
that they should. They have much in 
common, for the same public that reads 
the stories and articles is expected to 
read and be influenced by the adver- 
tisements. So art work that is proper 
for the one is right for the other. Then 
there is the Guild of Free Lance Artists, 
an organization of 301 leading men ot 
the country. Much of the work on 
these walls is by these men. Another 
invaluable ally has been the art agency. 
Some of the best work in the exhibition 
has been planned and executed by such 
agencies. 

And then there are the engravers and 
printers, who have come uncier the 
influence of this new dispensation and 
who deserve credit tor the way they 
cooperate. It is really astounding what 
a lot of ability is now at the service ot 
the advertiser. Straight thinking, care- 
ful work, wonderful adaptation ot the 
picture to its purpose, however subtle 
or intangible that purpose might be, 
shown in this exhibition, are not always 
found in the more self-conscious shows 
of the societies and academies. Art 
work must be judged and measured by 
what it tries to do. There is a differ- 
ence between an easel picture, intended 
only to please, and a painting intended 
to be multiplied by the multicolor press 
into millions of copies and distributed 
to create a new state ot mind in a na- 
tion. But the art is just as great, and 
the artist who succeeds is in either case 
equally worthy ot credit. 

Such are the thoughts that assail one 
as he looks at this exhibition. A great 
variety of work is shown, all mediums 



and processes, and on that account it 
does not have the prim orderliness of an 
exhibition ot oil paintings or water 
colors. Also, the praiseworthy showing 
ot the reproduction beside the ongmal 
detracts a bit from the neat and orderly 
arrangement. But the hanging com- 
mittee has handled the problem well. 
The result is the one aimed at: to show 
what power and energy there are in 
these two fields of art, advertising and 
illustration, which, as our present-day 
civilization is constituted, are easily 
the two most powerful and tar-reaching 
art influences in the world. It that 
seems too strong a statement, just con- 
sider. A million people see this work 
where one sees a painting in a gallery or 
museum. Is it not fortunate, then, that 
good advertising demands — and is get- 
ting — the very best art that our young 
men can produce? 

In a show so large, and in space so 
limited, it is impossible, without seem- 
ing invidious, to pick and mention 
where so many deserve credit. The 
judges have chosen the best in each 
line, and their selections are reproduced 
and accompany this article. Neverthe- 
less, without reflecting on them and 
their choices, it is permitted to wonder 
how in the world they made them, trom 
among so much work that is so good. 
The big paintings easily dominate the 
scene and come in perhaps tor more 
than their share of attention; but there 
is many a small bit ot work in black and 
white that is charming and appealing, 
clever handling of line, design, skilful 
spotting of black and white, on which 
the artist worked with the same intel- 



14 J 



ligent purpt)se as it his work were the 
end, instead o\ a means to an end. The 
growing use ot such sophisticated and 
intellectual techniques as line drawings, 
wood engravings, flat colors, all reveal 
the education ot the advertiser, the 
improving taste ot the public, and the 
readiness of the art director to tollow 
up his advantage. You realize that 
some of these things are the very best 
possible working out ot the problems. 
Everything that pictures can do is done. 
The selection of the artist, the size, 
shape, process, medium, placing, type 
arrangement, are all thought out to 
give the desired etTect. 

But the exhibition means more than 
this. It is an expression ot the art 
directors' pride in their work, and it 
promises well for the character of the 
work that they should feel this pride. 
The work shown is really their work, 



though not a single exhibit bears the 
name of an art director. The work itself 
is that of the artists they selected, and 
it is shown because the artists have 
realized the vision ot the directors 
and justified their selection. It is the 
directors' show, not the artists', but 
none the less the artists may take a 
deserved pride in it. 

Here is practically a new art, a new 
metier, that scarcely existed twenty 
years ago, that has reached such a state 
of efficiency of organization that it is 
able to hold an exhibition ot its work 
that merits and gets the serious atten- 
tion of art critics, who judge it on 
its merits without condescension, and 
which has an interest for the mere 
spectator outside of the advertising 
world at least as great as that ot most 
other exhibitions. It is to he hoped 
that advertisers will take time to see it. 



[li 



ILLUSTRATIONS 




Medal 
Thk Indian Suite — £. /.. B/iiDwiisc/iriu 

Loaned and exhibited by Steinway & Sons 
Prepared by N. \V. Aver & Son 



A D \" K R r I S b. M E N T S IN T H K UNITED S T A T E S 




Honorable Mention 

Embroidery and Crochet Silks 

Hester Miller 

Loaned by Richardson Silk Co. 

Exhibited by Federal Advertising Agency 



19^ 



THE SECOND A N N L A L OF I L L I' S T R A T I O N S FOR 




Second Honorable Mention 
Crane's Business Papers — Rene Clarke 

Loaned by Crane & Co 
Exhibited by Calkins & Holden, Inc. 



20 



A 1) \' E R r 1 S F. M K NTS IN T H E I' N I T E D STATES 




Medal 
Ham — Henry Hoiuard Matist 

Loaned by Switt & Company 
Exhibited by J. Walter Thompson Co. 



T H F. S F. C O X D A N N L A L OF I I. L l" S T R A T I O X S FOR 




HonuraLle Mention 

Tell-O Ice Cream Powder — Liim Ball 

Loaned by Genesee Pure Food Co. 

Exhibited by Dauchy Advertising Co. 



A D V E R T I S K M K NTS IN THE V N I T E U STATES 




Second Honorable Mention 
Crisco — Charles Irvine 

Loaned by Procter & Gamble Co. 
Exhibited by The Blackman Co. 



2.3 



T H K SECOND ANNUAL OF ILLUSTRATIONS FOR 




Chesterfield Ciga 

Loaned liy Ligge 

Exhibited bv 



24. 



ADVERTISEMENTS IN THE UNITED STATES 




i — J. C. Leyendecker 

:ers Tobacco Co. 
-Emmett Co. 



25 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 






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A D \' K R r 1 S F. M K N T S IN T H F. L' N 1 T E D STATES 




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THE SECOND A N N I' A E OF 1 E E U S T R A l' 1 O N S FOR 




Medal 
NE-^GAZiN'E Advertisement — Herbert Meyer 

Loaned by Union Carbide Co. 
Exhibited bv W'm. H. Rankin Co. 



28 



A D V E R r I S E M E N T S IN THE UNITED STATES 




Honorable Mention 

Fatima Cigarettes 

Wm. Oberhardt 

Loaned by Liggett & Myers Tobacco Co- 

Exhibited by Newell-Emmett Co. 



29, 



THE S K C O N D A N N L A L O F 1 L L l S T R A T I O N S F O R 




Second Honorable Mention 
YuBAN Coffee — F. R. Grugcr 

Loaned by Arbuckle Bros. 
Exhibited by J. Walter Thompson Co. 



A D V E R I 1 S E M E NTS IN THE UNITED STATES 




Medal 

S. \V. Straus Building — Sidney E. Fletcher 

Loaned by S. W. Straus- & Co. 

Exhibited bv Albert Frank & Co. 



THE SECOND ANNUAL O F 



ILLUSTRATIONS FOR 




Honorable Mention 
C. B. & Q. Railroad— F. B. Hoffman 

Loaned by C. B. & Q. Railroad 
Exhibited by J. Walter Thompson Co. 



[32 



A D \' E R T I S F, M E N 1" S IN THE I' N I T E D STATES 




Second Honorable Mention 

Wall Papers 

John Liello 

Loaned by Richard E. Thibaut, Inc. 
Exhibited by Joseph Richards Co., Inc 



22, 



THE SECOND A X X T A L () 1- 1 L L U S T R A T 1 () X S l' O R 








BoKDKR Design — IValtcr D. Tra^^ue 

I.o;incd by Phoenix Knitting Works 
Kxhibited by Gardner-Glen Buck Co. 



[j4l 



A I) \' 1'. \i V 1 S F. M K N T S IN T H K UNIT E D S T A T K S 




Honorable Mention 

Border Design — Guido i£ Lawrence Rosa 

Loaned by Scranton Lace Co. 

Exhibited bv Barrows & Richardson 



.35. 



T HE S E C O N 1) A N \ L' A L C) F I 1. 1. I' S T R A T IONS FOR 




Medal 
Booklet ok N. Y. Shiphii i.i)IN(, Corp. 
//. //''. Scaudlin 
I oanecl ami exhibited bv H. W. Scandbn 



A D \' E R T I S E M E N T S IN T H E I' \ I T E D S T A T E S 




Honorable Mentio2i 
'Save the Surface and You Save All" — Ji'iucmillcr 

Loaned by "Save the Surface Campaign" 
Exhibited by F. J. Ross Co. 



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T H K S F. C O N D A X X I' A L O F I L L L' S T R A T I O X S F O R 




Second Honorable Mention 

Women's Sporting Apparel — Alfred Che)U'y Joluis/o)! 

l.o:ineii and exhibited bv Dobbs & Co. 



-•*»; 

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A 1) \' 1- R T I S K M E N T S IN T H V. UNITED STATES 




^^ Something to be thankful for 
No holes to darn 





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Interwoven Socks — Xoniuvi Rockivell 

Loaned by Interwoven Stocking Co. 
Exhibited by The Erickson Company 



39. 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 



LvTERWovEX Socks 
J. C. Lcxcndecker 

Loaned by 
Interwoven Stocking Co. 

Exhibited by 
The Erickson Company 






McCai.i.lm Sii.r HobiERV — Mary MacKiiuion 

Loaned by McCallum Hosiery Co. 
I'.xhibited by George Batten Company 



40 



A I) \' F. R r I S E M E N T S I N T HE UNIT E 1) S T A T E S 




L\'TERwovE.v Socks — J. C. Leyendeckcr 

Loaned by Interwoven Stocking Co. 
Exhibited by The Erickson Company 





Type A Heat Machine — Herbert Pans 

Loaned by American Radiator Co. 
Exhibited by Barton, Durstine &: Osborn, Inc. 



41 



THE SEC O N D A N N I' A L OF ILLUSTRATIONS FOR 




IE PAGE'S 



Le Page's Glue — Lucille P. Marsh 

Loaned by Russia Cement Co. 
Exhibited by Hoyt's Service, Inc. 





'l"vi>E A Heat Machine — Hcrlnrl Pans 

Loaned by American Radiator Co. 
Exhibited bv Barton, Durstine & Osborn, Inc. 



42 



D \" K R T 1 S F, M E N T S I N 1" H K V N I T K I) S T A T E S 




»«5(D189iBF.-«?*-s? 



Hats — Leo/i Gordon 

Loaned and exhibited by Mallory Hat Co. 




Hats — Lco)i Gordon 
Loaned and exhibited bv Mallorv Hat Co. 








DRESS 
SHIRTS 



Distinguished 
for their elegance 
perfect fitting qualities 
and lon^ service ^ 



Dres.s Shirts — Leon Gordon 

Loaned by Geo. P. Ide & Co. 
Exhibited by Niagara I^itho. Co. 



43 



THE SECOND ANNUAL O F I 1. L L S T R A T I O N S F O R 




Log Cabin Svrup — F. B. Hoffman 

Loaned by Log Cabin Products Co. 
Exhibited by J. Walter Thompson Co. 




Wamsi 1 TA Percale — M. SaiiiDnc Jack 

Loaned by Wamsutta Mills 

l-'.xhihited bv Barrows &: Richardson 



44 



A 1) \' F, R r I S F. M F N T S IN T H E I' N I 1 K D STATES 




Log Cabin Svrup — F. B. Hojfunni 

Loaned by Log Cabin Products Co. 
Exhibited by J. Walter Thompson Co. 






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P.-^cker's T.ar Soap — Arthur I. Keller 

Loaned by The Packer Manufacturing Co. 
Exhibited by The Blackman Company 



[45 



THE S F. C O N 1) A X N U A L O F I L L U S T R A T IONS FOR 




Pears' Soap — C. Bosscj-on Chambers 

Loaned by Lever Bros. Co. 

Exhibited by H. K. McCann Company 




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Cai.k.n'DAR — C. Bosscroti i.hambcrs 

Loaned by Churchill & Alden Co. 

Kxhiliited l)v The W. I'. Powers Co. 



Cai,e\m)ar — C. Bosscron Chamhers 
Loaned and exhibited by Gerlach-Barklow Co. 



4^' 



A 1) \- K R T 1 S E M E N T S IN THE UNI T V. I) S 1' A T E S 




Lux — Mary MacKinnon 

Loaned by Lever Bros. Co. 
Exhibited by J. Walter Thompson Co. 





Fatima Cigarettes — Walter Biggs 

Loaned by Liggett & Myers Tobacco Co. 

Exhibited bv Newell-Emmett Co. 



Fatima Cigarettes — Pruell Carter 

Loaned by Liggett & Myers Tobacco Co. 

Exhibited by Newell-Emmett Co. 



47. 



THE SECOND ANN U A L O V I L L L' S T R A T I () X S F O R 




Beech-Xit Pea.vut Butter — Cns/iiiiau Parker 

Loaned by Beechnut Packing Co. 
Exhibited by H. K. McCann Company 





Gift Record Envelopes — Bry/i Stramienaes 

Loaned by Columbia Graphophone Co. 
F.xhibited bv The W. F. Powers Co. 



ViCTRO L.\ — . idolph Treidler 

Loaned by Victor Talking Machine Co. 

F.xhibited by FrankUn Printing Co. 



4«, 



ADVERTISEMENTS IN T H E l N I T E D S T A T E S 




Tomato Ketchup — Donald Gardner 

Loaned by H. J. Heinz Company 
Exhibited by Calkins ic Holden, Inc. 





ViCTRo LA — Adolph Treidler 

Loaned by Victor Talking Machine Co. 

Exhibited by Franklin Printing Co. 



Bre.mlin Shades — JViUiaw P. If'elsh 

Loaned by Chas. \V. Breneman Co. 
Exhibited by J. Walter Thompson Co. 



.49 



THE SECOND ANNUAL OF I L L U S T R A T I O N S FOR 



Gordon Hosiery — Clement Bonshea 

Loaned by Brown Durrell Company 
Exhibited by Evans & Barnhill, Inc. 






Fine Stattonerv — May Wilson Prestnii 

Loaned by Eaton, Crane & Pike Co. 
Fxhiliited by Calkins &: Holden, Inc. 



>itii&& 



SO I 



A D \' E R r 1 S K M F. N T S IN T H K UNITED STATES 




Beethoven and Nature — A''. C. Jl'ycth 

Loaned and exhibited by Steinway & Sons 
Prepared by N. W. Ayer & Son 




Fantastic Symphony bv Berlioz 
Harvey Dunn 

Loaned and exhibited by Steinway & Sons 
Prepared by N. \V. Ayer & Son 




SCHLIiERl' LoMl'OM.\(, IH E F.ARl.-KiNG 

Harvey Dunn 

Loaned and exhibited by Steinway & Sons 
Prepareii by N. \V. Ayer &: Son 



[SI 



THE SECOND A X X L' A E () 1- I E E U S T R A T I () N S 1< O R 



^^'^^^ 




Cashmere Bouq.uet Soap 
O'Kaiie Convaell 

Loaned by Colgate & Co. 
Exhibited by Frank Seaman, Inc. 





Announcemen't — George llliaii 

Loaned by Wamsutta Mills 
Exhibited bv Barrows & Richardson 



Cover for Woman'.s Home Compa.mox 

.ll/'erl lleiicke 

Loaned and exhibircd b\- Crowell Publishing Company 



A D ^• F. R T I S F, M K N 



S IN THE UNITED S T A T F S 




W'oooiR Rv'.s 1<ACIAL SoAP — HaiTy Morse Meyers 

Loaned by Andrew Jergens Co. 
Exhibited by J. Walter Thompson Co. 




Beech-Nut Macaroni — Cnshman Parker 

Loaned by Beechnut Packing Co. 
Exhibited by H. K. McCann Company 



53 



THE S E C O N D A N N U A L O E 1 L L L' S T R A T IONS FOR 



Fatima Cigarettes 
Sidney Dickenson 

Loaned by 
Liggett & Myers Tobacco Co. 

Exhibited by 
Newell-Emmett Co. 





N 



Onyx Hosiery — John La Gatta 

Loaned by "Onyx" Hosiery, Inc. 

Exhibited by John La Gatta 








Tru-pe-dic Shoes — John La Gatta 
Loaned by Churchill & Alden Co. 
Exhibited bv Hovt's -Service, Inc. 



PAPER 

IS PAnToflHE 

PICTURE 



Strathmore Papers — Adolph Trcidler 

Loaned by Strathmore Paper Co. 

I'.xhibited by Federal Advertising .Agency 



[S4] 



A D \' K R r 1 S V. M F. N T S IN THE UNITED STATES 



.^J 







^\ 


. 1 


4< 


/ 




■k 
J 

\ 




1 




5^ 




w 




Calendar — Edmund Dulac 

Loaned by Berwind White Coal Mining Co. 

Exhibited by Beck Engraving Co. 



55 



THE S E C O X D A X X I" A L OF I L L L' S T R A T I O X S 1' () R 




Gold Seal Congoleum Rugs — Harry Morse Meyers 

Loaned by Congoleum Company 
Exhiliited by The Erickson Company 




China — Wallace Morgan 

Loaned by Ovington Bros. Co. 
Exhibited by Barton, Durstinc & Osborn, Inc. 



56 1 



A 1) 



\ K R r I S K M F. N T S IN T H F. UNITED ST A T E S 




Gold Seal Congoleum Rugs — Orson Lowell 

Loaned by Congoleum Company 
Exhibited by The Erickson Company 



■0 






^M'A 





^^^v^H- 




Stevens Rifles — Worth Brchm 

Loaned by Savage Arms Corporation 
Exhibited by J. Walter Thompson Co. 



[57: 



THE S E C O N 1) A N N I' A 1. O l- 1 L L L^ S T R A T IONS FOR 




Wool Soap — F. B. Hoffniaii 

Loaned by Swift \' Company 
Exhibited by J. Walter Thompson Co. 



Stevens Rifles — Worth Birhm 

Loaned by Savage Arms Corporation 
Exhibited liy J. Walter Thompson Co. 









jiT 





ROVAL TVPEWRITKR- - F. . DltVOIpOVt 
Loaned by Royal Typewriter Co., Inc. 
Exhibited by H. K. McCann Company 



A n \- I-, R r I s I-: m k n t s in the u n i t e d J' 



STATES 






Gift Record Envelopes — Bryn SlranJenaes 

Loaned by Columbia Graphophone Co. 
Exhibited by The W. F. Powers Co. 



59 J 



THE S E C O N I) A X N l A I. () F I L L I" S T R A T IONS !• () R 




Hoffman Heating Equipment — Donald Gardner 

Loaned by Hoffman Specialty Co. 
Exhibited by Hoyt's Service, Inc. 













Fixe Stationery — May IVilson Preston 

Loaned by Eaton, Crane & Pike Co. 
Exhibited hv Calkins iS: Hoklen, Inc. 



;6o] 



A n \' K 



K T 1 S F, M K N T S IN T H E U \ I T K D S T A T E S 




Keds — Charles Livingston Bull 

Loaned by U. S. Rubber Co. 
Exhibited by J. Walter Thompson Co. 




Gift China — ll'allace Morgan 

Loaned by Ovington Bros. Co. 

Exhibited by Barton, Durstine & Osborn, Inc. 




Keds — Charles Livingston Bull 

Loaned by U. .S. Rubber Co. 
Exhibited by J. Walter Thompson Co. 

[6i] 



THE S F. C O N D A N N L' A L OF I L L U S T R A T I O N S F O R 




Kitchen Cabinet — Harry L. Tiii/i//iiis 

I.oaned by G. I. Sellers & Sons Company 
Exhibited by Henri, Hurst & McDonald 




SiANi.K>' \' Aci I M BoiTi.E — F. R . (irn<:;<r 

Loaned by Stanley \'acuum Bottle C<i. 
Fxhibifcd by J. Walter 'I'bonipson Co. 



K.2| 



D V E R T I S E M E NTS IN THE UNIT E D S T A T E S 




Royal Typewriter — C. C. Bcall 

Loaned by Royal Typewriter Co., Inc. 
Exhibited by H. K. McCann Company 




Silks — Haydoi-Haydeii 

Loaned by Cheney Bros. 

Exhibited by Frank Seaman, Inc. 



:63 



THE SECOND ANNUAL OF I L L I' S T R A T I () N S FOR 



DjER Kiss 

Willy Pogany 

Loaned by 

A. H. Smith Co. 

Exhibited by 

The Blackman Company 





Twin Comi'aci' — C. H. Tafs 

Loaned liy Richard Hudnut 
Kxhihited hy James Advertising Agency, Inc. 



^H 



A D V E R T I S F. M E N T S IN THE UNITED STATES 




~'*TJ^* A '^^i, ''^ %. Williams' Shaving Cream 

W)yi. Oberhardt 

Loaned by J. B. Williams Co. 
Exhibited by Win. Oberhardt 



1— itf»v?^s^ 




Mazda Lamps — Norman Rockzvell 

Loaned by Edison Lamp Works of General Electric Co. 
Exhibited by Barton, Durstine & Osborn, Inc. 



:6s 



THE SECOND ANNUAL OF ILLUSTRATIONS F O R 




Paramount Pictures — Norman T. Mingo 

Loaned by Famous Players-Lasky Corp. 
Exhibited by Hanff-Metzger, Inc. 




ra 




> 



\ 



^^ 



% 



Men's Clothing— .?. N. Abbott 

Loaned by Hart, Schaffner tc Marx 

Exhibited liy Beck Engraving Co. 



661 



ADVERTISEMENTS IN THE UNITED STATES 




The Chemical Engineer — F. Faux Wilson 

Loaned by E. I. Du Pont de Nemours Co. 
Exhibited by Frank Seaman, Inc. 




Fab — The Reeses 

Loaned by Colgate & Co. 
Exhibited by Niagara Litho. Co. 



[67: 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




Woodbury's Facial Soap — Dean Coriiivf// 

Loaned by Andrew Jergens Co. 
Exhibited by J. Walter Thompson Co. 





Scranto.n Lace Curtains 
Neysa McMein 

Loaned by Scranton Lace Co. 
Exhibited bv Barrows & Richardson 



"Ai.ADDiN Had His Lamp, You Have Your Telei-hoxe' 

Ernest Hamlin Baker 

Loaned by New York Telephone Co. 

Exhibited bv Ernest Hamlin Baker 



68 



D V E R T I S E M E N T S IN THE UNITED STATES 




GoLFLEX Garments 
"John La Gatta 

Loomed by 

Wilkin & Adler, Inc. 

Exhibited by 

Federal Advertising Agency 




Cjt need no longer be 
unpleasant tP rGmovG lialr 

Odorono Depilatory — Edward Ulrcich 

Loaned by The Odorono Company 
Exhibited by J. Walter Thompson Co. 




Silks — Cavanagh and Bensiuger 

Loaned by Cheney Brothers 
Exhibited by Frank Seaman, Inc. 



69; 



THE SECOND ANNUAL OF ILLUSTRATION 



S FOR 




Tire-Pressure-Gauge— ^«^«j/ Bleser 

Loaned by A. Schrader's Son, Inc. 

Exhibited by George Batten Company 




Mazua Lamps — Worih Brehm 

Loaned by Edison Lamp Works of General Electric Cu 
Exhibited by Barton, Diirstine & Osbdrn, Inc. 




Columbia 

Dry Batteries 

-r- they last longer 



Columbia Drv Batteries— A'./avi;v/ ./. //'i/.<o>i 

Loaned by National Carbon Co., Inc. 
I'xhibited by Wni. H. Rankin Co. 



70 J 



ADVERTISEMENTS IN THE L' N I T E D STATES 







«■■■■■■ - 




Fab — T/u- Ret^ses 

Loaned by Colgate & Co. 
Kxhibited by Niagara Litho. Co. 




Shaving Cream — fFm. Oberhardt 

Loaned by Colgate & Co. 
Exhibited by Win. Oberhardt 





^^^^1 






^-*aii--gu^ej^ 


h 


EDisor 


i 




"^ 


MATD 

LAMP! 


A 

> 



Mazda Lamps — Worth Bre/iiu 

Loaned by Edison Lamp Works of General Electric Co. 
Exhibited by Barton, Durstine & Osborn, Inc. 



THE SECOND A N N L A 1. () V I L L I' S T R A T I O X S FOR 



J-*: 





Securities — T. K. Hanna 

Loaned by The National City Company 
Exhibited by The Blackman Company 




Lux — Mary MacKiinioii 

Loaned by Lever Bros. Co. 
Exhibited by J. Walter Thompson Co. 



ADVERTISEMENTS IN THE UNITED STATES 



FLEISHER'S 

KNirriNG «' CH()( HFIlNCi 

ma>^ual 




I EEfS^lER;S 




The Fleisher Yarns — Helen Dryden 

Loaned by S. B. & B. W. Fleisher, Inc. 

Exhibited by Street & Finney, Inc. 




Ribbon Dental Cream — Maginel JVright Enright 

Loaned by Colgate & Co. 
Exhibited by Frank Seaman, Inc. 



.11, 



THE SECOND ANNUAL OF ILLUSTRATIONS I' O R 



THE • STORY • OF • TOBACCO 




Robert Burns Cigars — A'. M. Balhuitxue 

Loaned by General Cigar Co. 

Exhibited by Frank Seaman, Inc. 




Silk. Stockincjs — C. C. Bcall 

Loaned by Van Raalte Co. 
F.xhibited by Poster .Advertising Co. 



74. 



A D \- E R r I S K M E N T S IX THE UNITED STATES 




Securities — Leslie Benson 

Loaned by The National City Co. 
Exhibited by The Blackman Company 




Goodrich Sii-\erto\v.\ Cords — M. C. Perlex 

Loaned by The B. F. Goodrich Rubber Co. 

Exhibited by \Vm. H. Rankin Co. 



[75 



THE SECOND ANNL^AL OF ILLUSTRATIONS FOR 



Edison Mazda 

Maxfield Parrish 

Loaned by Edison Lamp Works 

Exhibited by 

Forbes Lithograph Co. 




■^^''^- 'Qny-^YTT^^" 'X^^-r 




Perfection Oil Heater — E. R. BurggraJ 

Loaned by Cleveland Metal Products Co. 

Exhibited by H. K. McCann Company 




I OP Tfl€ Pl^lDf^-E 



Strathmore Papers — Ralph Barton 
Loaned by Strathmore Paper Co. 
Exhibited by Federal Advertising Agency 



.!(>'. 



A D \' K R T I S E M E N T S IN THE UNITED STATES 




Bon Ami — Cushman Parker 

Loaned by The Bon Ami Company 

Exhibited by 

The Erickson Company 




Cover for Woman's Home Companion 
Neysa McMein 

Loaned and exhibited by The Crowell Publishing Co. 




Woodbury's Facial Soap — Walter Biggs 

Loaned by Andrew Jergens Co. 

Exhibited by J. Walter Thompson Co. 



77 



THE S E C O N' D ANNUAL O F ILLUSTRATIONS FOR 



Woodbury's Facial Soap 
Dean Cornwcll 

Loaned by Andrew Jergens Co. 
Exhibited by J. Walter Thompson Co. 





Em b roii) i: r V and Crochet Si lks — Hester Miller 

Loaned by Richardson Silk Co. 

Exhibited by Federal .Advertising .Agency 

(See page 19) 




Sloan's Liniment — Ernest R. Biirggraf 

Loaned by Wm. K. Warner Co. 

Exhibited by James .Advertising .Agency, Inc. 



7« 



A D y K R r I S E M F. N T S IN THE UNITED STATES 





Crane's Business Papers — Re>2c Clarke 

Loaned by Crane & Co. 

Exhibited by Calkins & Holden, Inc. 

(See page 20) 



[79] 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




Fatima Cigarettes — IVilliam Oberhardt 

Loaned by Liggett & Myers Tobacco Co. 

Exhibited by Newell-Emmett Co. 





Aladdin Utensils — F7-ed Mizen 

Loaned by Cleveland Metal Products Co. 
Exhibited by H. K. McCann Company 



Varmsh Products — Adolph Treidler 

Loaned by Pratt & Lambert, Inc. 
Exhibited by Albert P. Hill Co. 



Sol 



A D \' E R r I S P: M E N T S IN THE UNITED STATES 




%-:4,.. 





Fatima Cigarettes — William Oberhardt 

Loaned by Liggett & Myers Tobacco Co. 

Exhibited by Newell-Emmett Co. 



8l 



THE SECOND A N N li A L OF ILLUSTRATIONS FOR 



Chesterflel 



CIGARETTES 



The Hearty Eater 




Chesterfield Cigarettes — Jack Sheridan 

Loaned and exhibited by Liggett & Myers Tobacco Co. 



American 




BOSCH 



Bosch Magnetos — Jack Shcridau 
Loaned by American Bosch Magneto Corp. 
Kxhibited by Sheridan, Shawhan & Sheridan 



82 



AD\'ERTISEMENTS IN THE UNITED STATES 



fhesterfieio 



^^^ 



CIGARETTES 



USi 



The Man of Peac 




Chesterfield Cigarettes — Jack Sheridan 

Loaned and exhibited by Liggett &; Myers Tobacco Co. 




Poster — F. G. Cooper 

Loaned bv New York Edison Co. 



81 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




Me want a bowl full " 

Fosft 
sties 




imhmyii ^jmi^^\ S^ 



::-*=<>- 




ffls 



Post Toasties — Maud Tonsey Faugcl 

Loaned by Postum Cereal Co., Inc. 

Exhibited by Hulscher-Rothenburg, Inc. 







UQ^vo O Cdkoon. 



Po RT R A IT — IV m . Oberhardt 

Loaned by Thos. A. Edison Co., Inc. 
Exhilnted by HanfF-Metzger, Inc. 



[H4 



ADVERTISEMENTS IN THE UNITED STATES 



IDEMODE 

Conservative ^ yet smart 





Ide Collars — Walter Biggs 

Loaned by Geo. P. Ide & Co., Inc. 

Exhibited by Niagara Lithe. Co. 




.'\.spiRiN — George Brehm 

Loaned by 

Bauer Chemical Co. 

Exhibited by 

James Advertising Agency, Inc. 



[85] 



THE SECOND ANNUAL OF ILLUSTRATIONS F (3 R 




Arrow Collars — J. C. Leyendecker 

Loaned by Cluett Peabody & Co. 
Exhibited bv The \V. F. Powers Co. 





Necco \V.\fers — John Held 

Loaned by New England Confectionery Co. 

Exhibited by Mears .Advertising, Inc. 



Sf,| 



A D \' E R T I S E M ENTS IN THE UNITED STATES 




Bethlehem 
Motor Trucks 

Jack Sheridan 

Loaned by 
Bethlehem Motors Corp. 

Exhibited by Sheridan, 
Shawhan & Sheridan 



MlJli^^^ 





-_ia 



Motor Oils— Gar /f P. Ho skins 

Loaned by Tide Water Oil Co. 
Exhibited by Joseph Richards Company 



:87: 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 





Bosch Magnetos — Fred Knight 

Loaned by American Bosch Magneto Corp. 
Exhibited by Sheridan, Shawhan & Sheridan 




Bosch Magnetos — Fred Knight 

Loaned by American Bosch Magneto Corp. 
Exhibiteii bv Sheridan, Shawhan & Sheridan 





<^ JHH 











CjooiJ Hardware — Thos. Benrimo 

Loaned by P. & F. Corbin 
Exhibited by F. J. Ross Co 



" 88 ■ 



A D \' E R r I S E M E N T S IN THE UNITED STATES 




Gargoyle Lubricating Oils — James H . DiiHgherty 

Loaned by Vacuum Oil Co. 
Exhibited by The Blackman Company 




Bosch Magnetos 
Fred Knight 

Loaned by 
American Bosch MagnetoCorp. 

Exhibited by 
Sheridan, Shawhan & Sheridan 




THE LDND-UFE BATTERY 



ExiDE Batteries — Stanley McNeill 

Loaned by Electric Storage Battery Co. 
Exhibited by George Batten Company 



:89: 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




Foundries — C. George Shepherd 

Loaned by American Steel Foundries 
F.xhibited bv R. R. Donnellv & Sons 




Yale Products — Harry Miller 

Loaned by Yale & 'Powne Mfg. Co. 
Exhibited by Hanff-Metzger, Inc. 







Fire Insurance — Thos. Boirimo 

Loaned by Hartford Fire Insurance Co. 
Exhibited by Frank Seaman, Inc. 



.90 J 



A 1) y E R T I S F. M E N T S IN THE UNITED STATES 





White Trucks — Ivor Jolvis 
Loaned by The White Co. 
Exhibited bv The Caxton Co. 



FoRHAN Tooth Paste — E. R. Burggraf 

Loaned by Bauer Chemical Co., Inc. 

Exhibited by James Advertising Agency, Inc. 





White Truck.s — Ivur Johns 

Loaned by The White Co. 

Exhibited by The Caxton Co. 



Type A Heat Machine — Edw. ll'ilson 

Loaned by .American Radiator Co. 
Exhibited by Barton, Durstine & Osborn, Inc. 



.91 



THE SECOND ANNUAL OF I L L I' S T R A T I O N S FOR 




Robert Burns Cigars — K.M. Ballantyne 

Loaned by General Cigar Co. 
Exhibited by Frank Seaman, Inc. 





Tr.action Plows — Cal Luce 

Loaned by J. \. Case Threshing Machine Co. 

Exhibited by H. K. McCann Company 



.92, 



AD^'ERTISEMENTS IN THE UNITED STATES 




Folder Design — Clyde Prettymaii 

Loaned and exhibited by Eclipse Electro & Engraving Co. 




Traction Plows — Cal Luce 

Loaned by J. L Case Threshing Machine Co. 

Exhibited by H. K. McCann Company 




.V 



JTRATHMORE 

is part of 
THE 

PICTURE 



Strathmore Papers — Adolph Treidler 

Loaned by Strathmore Paper Co. 
Exhibited by Federal Advertising Agency 



,93 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




ME 



^V I 



r^ 



yr ,\A yr "*:]■ T" 



Medusa Cemext — Freii Crousc 

Loaned by Samlusky Portland Cement Co. 
Exhibited by H. K. McCann Company 




couucRy 




J 



Cover Design — Fred Knight 

Loaned and exhibited by Fred Knight 




loiM, Organ— /-rtY/ Crousc Brenlin Shades— //f;/rv Maiist 
Loaned l)y Youngstown Pressed Steel Co. Loaned by Chas. W. Breneman Co. 

Exhibited by J. Waiter Thompson Co. 



Exhibited by H. K. McCann Company 



I\-ORV Soap — Douglas Ducr 

Loaned by Procter & Gamble Co. 

Exhibited by The Bhackmaii Company 



94 



A D ^■ E R 1' I S E M E N T S IN THE U N T T E I) STATES 










Anaconda Copper Shingles — Stanley McNeill 

Loaned by Anaconda Copper Mining Co. 

Exhibited by George Batten Company 



.95 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




Anaconda Cohper Shingles — Stanley McNeill 
Loaned by Anaconda Copper Mining Co. 
Exhibited by George Batten Company 




CovKK Desion — Rene Clarke 

I^oaned and eNhibited by Kusling Wood 



96 I 



A D \' E R T I S F. M E N T S IN T H F. UNITED STATES 





Gates Tours — Frank Hazcll 

Loaned by Gates Tours, Inc. 
Exhibited by J. Walter Thompson Co. 



Florient Perfume — Jvhiojff 

Loaned by Colgate & Co. 
Exhibited bv Frank Seaman, Inc. 




Underwood Typewriter — JViUiam L. Dodge 

Loaned by Underwood Typewriter Co., Inc. 
Exhibited bv Harrv C. Michaels Co. 



.97 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




Jell-0 — Linn Ball 

Loaned by Genesee Pure Food Co. 

Exhibited by Dauchy Advertising Co. 

(See page 22) 





YuBAN Coffee — Lin>i Ball 

Loaned by Arbuckle Bros. 

Exhibited by J. Walter Thompson Co. 



[98] 



A D y E R T I S K M K N T S IN T H E U N 1 T E D S T A T E S 



V_ 



/'f»i-«llco»W . 

(^JWJWDBtfr 





HEINZ Fruits and Vegetables are grown 
i n the Cjarden Spots oftheWorld 







Snowdrift — Rene Clarke 

Loaned by Southern Cotton Oil Co. 
Exhibited by Calkins & Holden, Inc. 



Heinz 57 Varieties — Linn Ball 

Loaned by H. J. Heinz Company 

Exhibited by Calkins & Holden, Inc. 




Community Plate — Baron A. E. De Meyer 

Loaned by Oneida Community, Ltd. 

Exhibited by The Patterson-Andress Co., Inc. 



.99 J 



THE S E C O N D A N N U A L O !■ I I. L U STRATI O N S 1-' () R 








SxowDRiFT — Rene Clarke 

Loaned by Southern Cotton Oil Co. 
Exhibited bv Calkins & Holden, Inc. 




I, A MI'S — Cell Luce 

Loaned by Macbeth Evans Glass Co. 
Exhibited by Richardson Briggs Co. 



lOO 



A 1) \' K R I" I S E M E N T S IN THE UNIT E I) S T A T E S 




A -^. 









Wesson Oil — Roie Clarke 

Loaned by Southern Cotton Oil Co. 
Exhibited by Calkins & Holden, Inc. 




Ham and Eggs — Carl L. Nclu-r 

Loaned by Swift & Company 
Exhibited by J. Walter Thompson Co. 



lOI 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 





;y 



'i-Plr 



Libby's — Ball, Kruizenga £5? Co. 

Loaned by Libby, McNeill & Libby 

Exhibited by J. \V filter Thompson Co. 



Libby's — Barnes-Crosby 

Loaned by Libby, McNeill & Libby 
Exhibited by J. Walter Thompson Co. 




Community Plate — Baron ./. E. Dc Meydr 

Loaned by Oneida Comrmniity, Ltd. 
Exhibited by Tlie Patterson-Andress Co., Inc. 



[ 102 



A D \' E R T I S F, M E N T S IN THE UNITED STATES 





Folder Design — C. W. Heck 

Loaned and exhibited by Edgar C. Ruwe Company, Inc. 



Community Plate — Baron A. E. De Meyer 

Loaned by Oneida Community, Ltd. 
Exhibited by The Patterson-Andress Co., Inc. 




Shoes — Jf'inemiller i£ Miller 

Colored by JVm. J. Smith 

Loaned by A. E. Nettleton Company 

Exhibited bv Frank Seaman, Inc. 



lo; 



T HE SECOND AN N T A L () E ILLUSTRATIONS E O R 




tiuiittmuMiii J 



Shoes — Winemiller & Mil/a 

Colored by fVm. J. Smith 

Loaned by A. E. Nettleton Company 

Exhibited by Frank Seaman, Inc. 




RovAi. Typewriter — Lejarcn a Hillcr 

Loaned by Royal Typewriter Co. 
Exhibited by H. K. McCann Company 




l"*^ 



'S.'vvin' the SuRFAfF." — ll'iiiciiiillcr i£ Miller 

Loaned by Save The Surface Campaign 
Exhibited by I''. J. Ross Co. 



104 



ADVERTISEMENTS IN THE UNITED STATES 




"About Your 
Telephone" 

If'inemiller & Miller 

Loaned by 

The Western Electric Co. 

Exhibited by 

Newell-Emmett Co. 






imt 




mm 




■umii 








mH 




imti 




mm 




awt 




■-im 




mt 




■■s 




^i 




•m 




mf 




« 




--:« 




«« 




!»5 




IS 




.^t 


s^: r 


*" 







Kodak — fVi?iei)ii//i'r i? Miller 

Colored by Jl'ni. J. Smith 

Loaned by Eastman Kodak Co. 

Exhibited bv Franlc Seaman, Inc. 











t 





Good Hardware — U'inemiller \£ Miller 

Loaned by P. &: F. Corbin 
Exhibited by F. J. Ross Co. 



lo; 



THE SECOND A N N L' A L OF 1 L L I' S T RATIONS FOR 




Kodak— IFni. Shewell Ellis 

Loaned by Eastman Kodak Co. 
Exhibited by Frank Seaman, Inc. 




Good Hardware — Clara E. Sipprell 

Loaned by P. &: V. Corbin 
Exhibited by F. J. Rcss Co. 




.\L\J1.>IU" l.HL.\i.,L- //. // . >-i,ilidi!ll 
Loaned by White Star Line 
Exhibited by H. W. Scandlin 



1 06 



A D \' E R T I S K IM K NTS IN THE UNITED STATES 




Jell-0 — H. IF. Scandlin 

Loaned by Genesee Pure Food Co. 
Exhibited bv H. W. Scandlin 




Kodak 
IVm. Shewell Ellis 

Loaned and exhibited by 
W'm. Shewell Ellis 



107. 



THE SECOND A \ N V A L O F I L L I' S T RATIONS F O R 




Good Hardware — l-f^m. Shewell Ellis 

Loaned by P. & F. Corbin 
F.xhibiled by F. J. Ross Co. 





C'dkkidor ok "Homeric" — //. //'. Saiiiilliii 
l.oancci by White Star Line 
Kxhiliite.i bv H. W. ScandMn 



Ml sir Room on "Homeric" — H. //'. Scajitlliit 

Loaned by White Star Line 
Exhibited iiv H. W. Scandlin 



[ loS 



A D V E R r 1 S K M E N T S 1 N T H E T \ I T E 1) S l" A T E S 




Fatima Cigarettes — Lejarcn d Hillcr 

Loaned by Liggett & Myers Tobacco Co. 
Exhibited bv Newell-Emmett Co. 



Weber Piano — H. IV. Scandlin 

Loaned by The .'\ealian Co. 
Exhibited bv H. \V. Scandlin 




Wilsnap — Granccl Fiiz 

Loaned by The Wilson Fastener Co. 

Exhibited by The Blackman Company 



109 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 





W'oMKx's Sporiim, Art' \rf,i, — .-///'riv/ C7;<'«cv Johnston 

Loaned :uul cxliihitcd liy Dobbs & Co. 



ADVERTISEMENTS IN THE UNITED STATES 



PAPEK 

IS PART OF THE 

PICTL'RE 




Papek 

is pai\tof 

the picture 




STRATH MOKE 

IS PAR.T OF THL PICTL'KE 



1 

& 1 


«^_ 


"^-- -. 








/' 


fe 


M. 


7 


1 





Strathmore Papers — Guido & Lawrence Rosa 

Loaned by Strathmore Paper Co. 

Exhibited by t'ederal Advertising Agency 



[III] 



THE S E C O N I) A X \ l A 1. OF ILLUSTRATIONS FOR 




OCTOBBRw 



POINTERS 



House Orgax — Fred Crousc 

Loaned hy Youngstown Pressed Steel Co. 
Exhibited by H. K. McCann Company 



\i:\'^. ^\f,_^y'r ^Vr^f^ .". *^> i^'<i^''^^'^'^''!^^l^^;^i,/^ 




... .- ... -> ... «. .. « ... . ,.. ♦ ..r .# 



Cover De.sig.v — Walter D. Teagnc 

Loaneil ami exhiliited bv .Art-in-Hiittons, Inc. 



I 12 



A D V F. R r I S E Al K N T S IN THE UNITED STATES 




Cover Design — Walter D. Teagiie 

Loaned and exhibited bv Elmer Adler 




Perfumes — Walter D. Teague 

Loaned by Frank M. Prindle & Co. 
Exhibited by Joseph Richards Co., Inc. 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




Cover Design — Herman Roeg 

Loaned by Canadian Pacific Railway 
Exliibited bv Albert Frank & Co. 





Brochure Insert — Clarence P. Hornung 

Loaned by American Piano Co. 

Exhibited by Clarence P. Hornung 



Page Decoration — Walter D. Teague 
Loaned by Phoenix Knitting Works 
F'.xhibitcd hv Gardner-Glen Buck Co. 



114 



ADVERTISEMENTS IN THE UNITED STATES 




Trade Mark — Timothy Cole 

Loaned by Hartford Fire Insurance Co. 

Exhibited by Frank Seaman, Inc. 




Buxton Kevtainer — C. ./. J'oight 

Loaned by Buxton, Inc. 
Exhibited by Hovt's Service, Inc. 



[II: 



THE SEC () X 1) A N N I' A L O I-' 1 L L I' S T R A T I O N S F O R 




Koi.VNOS Dental Cream — Eiiicst R. BurggraJ 

Loaned by Gardiner &: Wells Co. 
Exhibited by Stanford Briggs, Inc. 




BlIXTON Kevtainkr (.. ./. I'oiglit 

Loaned by Buxton, Inc. 

Exhibited bv Hovt's Service, Inc. 



[ Il6 



A D V E R r I S F. M K N T S IN T H E V N I T ED STATES 




Asbestos — 0. E. Cesare 

Loaned by Johns-Manville, Inc. 
Exhibited bv Newell-Emmett Co. 




Buxton Kevtainer — C. A. I'oight 

Loaned by Buxton, Inc. 

Exhibited by Hoyt's Service, Inc. 



THE SECOND ANNUAL OF I L L U S T R A T 1 O N S F () R 




Mayflower Syrup — C. B. Falls 
Loaned by Welch Bros. Maple Co. 
Exhibited by Hoyt's Service, Inc. 



mh^^ 




.air 

.,A. life 'V. 

Canadian Pacific RocWcy 



Newspai'kr Adn'krtiskmkn t — //'. //'. Hood 

Loaned by Canadian Pacific Railway 
Exhibited bv Albert Frank \ Co. 



IS 



ADVERTISEMENTS IN THE UNITED S T A T E S 




Collier's — Frank B. Hoffman 

Loaned by Crowell Publishing Co. 
Exhibited by J. Walter Thompson Co. 




Adlon Cigar — /. B. Hazleton 

Loaned by Consolidated Cigar Corp. 

Exhibited by F. J. Ross Co. 



119. 



T HE SECOND AX X I' A I. O F 



I L L U S r R A r I O X S FOR 




Mayflower Syrup — C. B. Falls 

Loaned by Welch Bros. Maple Co. 
Exhibited by Hoyt's Service, Inc. 




XovA ScoriA — Sidney E. Fletcher 

Loaned by Dominion Atlantic Railway 

F.xhiliitcd bv Albert Frank & Co. 



I 20 



A I) \ K R r I S K M E N T S IN THE UNITED S T A T E S 




RiNso — John Rae 

Loaned by Lever Bros. Co. 
Exhibited by J. Walter Thompson Co. 




Magazine Advertisement — Ernest R. Burggraf 

Loaned and exhibited bv Hearst's Iniernational 



121 



THE SECOND ANNUAL O F I L L, L" S T RATI O N S FOR 




i '^iZx-*^ \*>; r 



Community Plate — Katharine Stnrgis 

Loaned by Oneida Community, Ltd. 

Exhibited bv The Patterson-Andress Co. 




LoosK r.EAF AND BouxD BooKS — Emest R. Burggj-aj 

Loaned by National Blank Book Co. 
Exhibited by George Batten Company 




1 ' E R 1- u M E -s — Lo u is Re id 

Loaned by Colgate & Co. 

F.xhibited by Krank Seaman, Inc. 



ADVERTISEMENTS IN THE UNITED STATES 






Wall Papers — ;/. Liello 

Loaned by Richard E. Thibaut, Inc. 
Exhibited by Joseph Richards Co., Inc. 



[123] 



THE SEC O N D ANNUAL OF ILLUSTRATION S l' O R 







Newspaper Drawings — IVallacc Morgan 

Loaned and exhibited by Saks &; Company 



1-4 



ADVERTISEMENTS IN THE UNITED STATES 




• r^^^M>. 



Memphis — Robert Ball 

Loaned by Union &; Planters Bank, Memphis, Tenn. 
Exhibited bv E. B. Wilson, Inc. 







Talcum Powder 

George Illian 

Loaned by Colgate & Co. 

Exhibited by Frank Seaman, Inc. 



I-A(j'ioRV oi Paul U. Abbe— A';v/c.>/ Hamirn Ijakei 

Loaned by Paul O. .'^bbe 

Exhibited by Ernest Hamlin Baker 



THE S E C O NM3 ANNUAL OF ILLUSTRATIONS FOR 




Asbestos — Arthur Gilbey 
Loaned by Johns-Manville, Inc. 
Exhibited by Newell-Emmett Co. 



Tm:s£m!hs^s-^i''^ 



^Y ■•■'■'' 







Tru-si Si.RviLi: — Gnidu c> Lawrence Rosa 

Loaned by Columbia Trust Co. 

Exhibited by The Blackman Company 




Un'dkrw iHii) l\i'i. WRITER — Gnido i£ Lawrence Rosa 
Loaned by Underwood Typewriter Co., Inc. 
Exhibited by Harry C. Michaels Company 



[126: 



A D \' E R T I S E M E N T S IN THE UNITED STATES 




"1*<l'> 









.f 






f^: j-'|g|/:|:f#| 



. L I Lib I- t A.'.%U>'. --- 4 . l]j . t X M ' 



,if'M?.M 



I 






Newspaper Advertisement — Robert Ball 

Loaned by The National Park Bank, New York 

Exhibited by E. B. Wilson, Inc. 




UxDERWoOD Typewriter — Giiido if Laurence Rosa 

Loaned by Underwood Typewriter Co., Inc. 

Exhibited by Harr)- C. Michaels Company 




Trust Service — Guido iS Lawrence Rosa 

Loaned by Columbia Trust Co. 

Exhibited by The Blackman Company 



[ 127 : 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




EsTEV Organ' — Franklin Booth 

Loaned by Estey Organ Co. 
Exhibited by Calkins & Holden, Inc. 




Underwood Tvi'Ewrher- Frcviklin Booth 

Loaned by Underwood Typewriter Co., Inc. 

Exhibited by Harry C. Michaels Company 



128 



A 1) \' E R r I S K M E N T S IN THE UNITED STATES 








T'PV' 







EsTEY Organ — Franklin Booth 

Loaned by Estey Organ Co. 
Exhibited by Calkins & Holden, Inc. 



129. 



THE S E C O N D A N N UAL OF I L L U S I' R A T I O X S F O R 




Mazda — Hugh Ferriss 

Loaned by Edison Lamp Works of General Electric Co. 
Exhibited by Barton, Durstine & Osborn, Inc. 




Community Plate — Guida i^ Lawrence Rosa 

Loaned by Oneida Community, Ltd. 
Exhibited bv The Patterson-.Andress Co., Inc. 



[ '30 



A D \^ E R T I S E M E N T S IN THE UNITED STATES 




Heinz ^j N'arieties — Rnthcrford Boxd 

Loaned by H. J. Heinz Company 
Kxhibited hv Calkins \ Holden, Inc. 





NoTASEME Hosiery — Ruthcrjord Boyd 

Loaned by Notaseme Hosiery Company 
Exhibited by Street & Finney, Inc. 



Velvet Tobacco — Sidney E. Fletcher 

Loaned by Liggett & Myers Tobacco Co. 
Exhibited by The Richard .\. Foley Advertising Agency, Inc. 



[ 13' 



THE SECOND ANNUAL OF ILLUSTRATIONS 






White Rose Bread — Rutherford Boyd 

Loaned by Massachusetts Baking Co. 
Exhibited by J. Walter Thompson Co. 



132. 



ADVERTISEMENTS 



A D \- F K 1" I S E M E N T S IN THE UNITED STATES 






Page I lo 



Page iio 



Page 38 




fVwL SsvJUr J^JiX. r^'LJL^.,'*-*^ c^ ^ ,-M>f^-' 6t C^<*-JoJ .Ki^-^r^ 



Page 67 



Craft Pride ™«. ««.«*- ■*■■ -s. a-^-. 




Page 103 

[135] 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




Page 47 




Memphis Today 

MEMPHIS lo,|j, .(and- oo Ihf Ihmh- 
old of .n rm of ETTJI pmmi» Id 
Ibr birart of t di^In.i nrh >n IJinb^r, cet- 

a- a Ijiwlofl, rrnlTf. \aaprd by ihf Mi»- 
»i»ippi and elrvtn Inink rnilroadt. ihr IB 
* lulunl rrnlrr for t«lh comroerc* and 

Tht ricilitio of (hr TJA f^ arr at the dft- 
poulofallwhohAvr buuncMiD Mcmpbii, 

rMo\ & Planters Bank 

& TRI ST-CcniPANV 



Paae 12^ 



ICOMMUNITY PLATE] 




Page 130 



There is no other 
cigarette of such 
quality at such a 
pnce. 

FATIMA 

CIGARETTES 










Page 



COMMUNITY PLATE 




k. »A'-^.k^^^.ii.i* ifoti^^ 




Community Plate 
Co/es Phillips 

Loaned by Oneida Community, Ltd. 
■Exhibited by The Patterson-Andress Co. 



Page 46 




Page 119 




Page 54 



[l.^^' 



A D \- E R r I S E M E N T S IN THE UNITED STATES 



i COMMUNITY PLATE 




Page 1 02 



Vovix KScotiix 



'jS^ioi-^ ,ISH',^ 




Dominion Atlantic Railway 



Page 120 




0^='^^.^^::^ ( i'"^->=vmiJ TEE-BO) 

Thibaut 



Cornel Slylr^VAL. 





W' i.«.dw.llMp(rB.chuThib»u.XFB«*o ^^'fi 

J tfpcnuvff Thibwi ConKt Siylr Will ^* 




Page :23 




Page lij 



■,^^«MsKm?>'«**<»uad 



[COM M U Nl T yTJ^TE] 




Page loj 




Page 122 



CO>^A lUNIT^' PkiTE 




Page 99 



Page 122 



[137 



THE SECOND A N N U A E OF I E L l' S T RATIONS FOR 



EMBROlDtRV AfMD CROCHET S(Lh^S 



IBROlt 

/I 



i 




Embroidery of.Vn'fiuling Freshness 



I 







Page 19 




V/l^en Two Leading American "Dentists Devel- 
iaped a Dentil.ice for the Ladies of the Court 

Hon' Thp Shrn^td iht WmlA iht Primt 
Ess€niial of Tooth LuHtc 



Dniuu and Doclm 



New Havm Ccom. tl 



Page 1 16 




lU CtuhmcTC Boiulm.1 S.~>fi 
hill uimflhini; mint U'huK li 
lnwiiiutlj III oun u pn^ii'i.' 
ihui meinubh lujrs.-.ii iIk 

(.asfumreJjciuauet~ 



Page 52 



'^e final touch 

of beauty— 
BRENLIN 

ffce appearance of your home 

■mth th» nek long wearing 

'Window shade material 



B I. .W< ••ii»-<" IW •>"<'-'• 



l^renlin 





TTjc importance oj cornel loindow shading 
in the iwmc beautiful 

— Howyouein attain paff<fl light and edor harmony wthBrcnlin 



T"' ;'("".«-"' ■ 


1 ' 


a ™Ttl«™^.^ 


ixLrJiri.' «£*'Zjr 


















































^m 


I 


sy ' --!?^r'\?.^ 


""irfJi'^^iiili^r^. 
















t'^SSS-r 


•^; 




"iTT.V.t'-t'r.: 


-" 




.V:;::^^^ ^n:^'^ 






iH^.l/Mn'i.>> ^TftrUi, .< >iS 




•:^z.J!i:!^x\'sz, 




















u *■ ".■iU'ri^uiX.'^iiir.— , 


**^*^^'ZLrc«T »<> 


fil?ir;r"J:-'T^ 



in 



age 94 



Page 4V 



138: 



A D V E R T I S E M E N T S IN T H E V N I T ^, I) S T A T E S 




(ONGOLEUM 



Page 57 




J here Is a ime Ansiocracy In 
allih.ru ' 

beu^ (Urnsy uid poor and oihere 
goocf and satislying 

The Hpyal Typewnier Is so 
called because It Is IUi>m1. Royal 
by the besi rirfit and title -that 
of Quality 

Theu- 
:y Is'ihe 

And In the only ime Ansux- 
^cy- the Arlsiocrncy ol-"Achle\'e- 
ment-the best is the Royal. 



TVPEWRITERS 

Page 104 




Page 56 




The flavor of Vermont 

maple-at its best 




Just naturally rich 

with Vermont maple flavor 



^91 






Mayflower 
Syrup 

Packed in Vennoni by \'eni]onters 




Mayflower 
Syrup 

Packed in Vermont by Vermoniers 




Page 120 



Page 118 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




No MATTER WHEN ihenmr nmv cimt 
ihc Calumbm Tni« Company, a» Eiitiil" 
of jouf «MW, Will he licre (o act for ji.i 
—10 (Ibcriliucc (liE fruiu of your biuiiici 
life— your money, u you «.uh, lo wliot 
you Willi, and in llic amounli you wiil; 
c«fily w yon wrilc it in your Will. 




"He tells me 
ConfiJentially . . .* 







THE GOOD FATE OF YOUR FORTLINT 






Page 126 



Page 127 



The N..(i..n..t filv Comp^nv ^^'^ 



Page 7-; 




mY''^ 



^ 




Page 69 



Your Search for well-secured Bonds 

T \ 7 1 1 AT J liinlwr troitcc u «.■ a luiiil.cr 
VV vimii'i"iv Ihf Niition*! C iiy t .mi- 



WW g^^^ea'^ir.jv ■*;»■ 



!■■"'> > "^r- 



. ilic iiHcHiir 



Ihcif kii.nvled^e »ri<) <).|.cric>n.C nti«lily 
iliciii ni>i mil) II' y*'* ujkhi ImtiiU »k an in- 
\ofiucnl liul l<> Bilvite" in )'»rtit>ilac «« t" 
ilic l"'nil« tuiicd to a Jdiniic inveKiiicm 





l',.cry l'< 
Slii/ci liii 

,lei 


ul likir.) "11 mir turn-Ill I'licdiKC 
|>a»nl iiftrul ininiinMiii" Jiid ii 


4^^ 






Uk Mitvi iiiailt.l on f«i|i'c.i. 






li.l 

('.'« 


Nalionai City Compiinv 

,.,0.1 l.i. II.I.1 »-.l.l.ii,i. \— V...k 


::;rr" 



Page 71 







COLGATE'S 



^i.i 



Page 122 



140 



A D V E R T 1 S K M F. N T S IN T HE UNI T E D S T A T E S 



Woman's Home ' 
Companio n^ 




Page 52 



A MrMOIiAllll I LA\'i)K 
THAT CHEERS AND SATISFIES 



YUBAN 




" Onyx"^ Hosiery 

"Piiiiitc\ " 



Page 54 



Page 98 




Page 97 











-A 

1 ^^^^^^^K\ 




>> 


?-l 


1 


^ 


Old Corn Cob & Bo 

Lit Thim Tal pi - An d Yo nil HtA« 

1. ■iv»t-«.r-.^b,«,h. _ 


CR Bp 

SOHITBI 


lAR 

NO 



Page 131 




^fc 



.hftn r<u,.. r Tilr m Km t f- vrwt 



COLGATE 

Page 125 



[141] 



THE S E C O N' D ANNUAL OF I 1. 1. U S T R A T IONS FOR 




h lakes ii milliiin years lo make 
u piece of cuul 

— inly a minulc lo watlc it 









Johns -Manville ^^^^-7^^ 
Asbestos^, m/^, 






Page 126 







;:^iata«marL— the disease that 
makes or breaks Salesmen 










-i"-.c::^=;x'r:;^ 



ohns-Manville 

Serves in Conservation 



Page 117 




$kr: -Well! Whar hive 

vouloti now!" 
HK-Mydriver-i license.' 




He: "Righr key at U>i!" 

Sht: "Oon't tcU me you've found iti" 




^he: "Well! What does 
ucariiurmy bag lining f" 
Ht: -KEYS!" 






BUXTON 
KEYTAINER 




Page 116 



BUXTON 
KEYTAINER 



The onqmdl pdtcnie'd Kry-Kdi 




Page 115 



UxKh A *«> (hal krpi hli 









BUXTON 
KEYTAINER 



Page 117 



A 1) \' K R r 



1 S E M E N T S IN THE UNIT E I) STATES 



Oioio roiilil iCc 
ewr ifft iiloiut 
XOitliiHtl lln-nt 




E PAGE'S 

GLUE 



Page 42 




ICIIIl«>Cream 



^-^"^ 






^« ' ■(?• 






'I 



^Covers a ipifftkude ofcMni^ 




"Comparr the 



mB' 



TYPEWRITERS 



Page 63 



Page 65 





H 


E^Oa 


^ 


^^^^I^^^^^K' Jhe^ 


"^H 


jTjIjf^JBM^^B 


■1 



: ////1///7/ ////// Hffi //('))' c'117/ /(' Chiaujo 






a 



Page 30 




-caU Pullnun 

-ringbuTjUr 

-Dpcntc crlff taphi 
and tdrptioncl 



uiJ tor qixii^ fU 
ing ol raid ca: 



Columbia 



— they last lonqer 



On Berrcrv on hodrd. The "Hor Shoi ' » unixnallv ui 
for moior booi i£Dil«>n and lithi mjl betouii n £.• ca oio 
poKCr. I»lt loDJlcr, UQil i» obt aincd c*er*«hcre al lo" ct 



Page 70 



[ H3 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 



Xis testing nmc! t\itthem 
through their paces now. 
You'll find them good travel- 
ers and dependable com- 
panions throughout the 
sutixmer stress. More feet 
to the mile are dressed in 
Phoetux hosiery than in any 
other. It leads the world in 
sales because it is Phoenix 
woven of the stoutest silk 
— insurance of long mile 
age at small cost, to men, 
women and children every 
where. Friendly hosiery' 
Test it now for wear. Test it 
now for enduring elegance 

PHOENIX 

HOSIERY 



fmiSi^ 



Page 34 




NoFtSEME 

HOSIERY 

Page 131 





% 9f&fe 0,ol 

Owl Cigar— /F. Sea/on 

Loaned by General Cigar Co. 
Exhibited by Frank Seaman, Inc. 



pnnMU. VOCm LIFE rm tuvi bougk dunp bf ihl trvtB 
l^H oufi - • • il»s, (o^ raxhrno. clnhmg , fat t 
feW^ DjdcmiA giunnlFB pim) filth, fwr «lut aaiSjaory 

on rvfjv pobfy Fw mdt iKin > <cntMV a hu flgni&nj EiuncuJ 
tahihry tntS txjuivu mrrgrrtv in dU dul Qnw l(v cornponv 
whoK nuHi IT J3 hai ion £u!rd ro fiii^ll ■ pcnnix- Bv ifu 



Hartford Fire Insurance G)mpany 

Hjjtfotd. Coon., U. S. A. 



Page 115 





Page 94 



'.■5U 



r.- 1 .rifnci™ (cir. lu p.ll>-.r .• mirktd hj tm.J- 



Thc HftjifonJ Firt IntwruK* CArppftn* dffc-rt 



Hartford .Fire Insurance Ca 

Hartford Conn. 



I'agc 1^0 
[ 144] 



A D \ E R T I S E M E N T S IN THE UNITED STATES 



i-^/^^^/S^i- 



\ 

: 
JIT 




STEIN WAY 

Y a SON& SKinw^r H^ll. lUV K U(h Stint. 



Page if 




STE1NWA\ 



o 




S lEINWAY 



>" r/'/ /MM(.J/l.TA(.5 



Page 51 



Page 51 




This time— no tclllLilc 

line on liis cuff edge 










Page 121 




Now- a clean little 
dress every day 








When failure 

hurts the most 



Page 68 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




T)o your kitchen work 
f/j^ Sellers way 

Y'MJ h>.<«n wriic .i,mc" -ho l',>.«lirnnW..-l.Tjbl(^ih<lnvii.blr 

■Jwlfilouk, bnghr in.l ihct.lul Uu.i-l'/^.f Ba« T.^. u"Jc".Mil> ihc 

,n ihcr Luthtni-.hu ..n|t "htlr Horctl.fBn \V«W Ttbk; Ihe S.l-tr- 

,hcy -wk, w." Dr»wcr^Ant.Pr«.f C»,l.r.; 

V»u hlt( tRi oihcrt -ith rhc Suitriir Glui Dn-tr Pulb. 0>1. 

i.«L or ,i,vn-DRIVtN by iScir HwJ R-bboJ F,niJ.;P»tn.inJSjg- 

omIi— unhappy . limJ. bond. I(u Dil>i«n. Duvcoil June Cbri' 

Wh.ihiK yuulolty^ Whiill oill ftructxHii Simlsry U) Buc; Roll 

>u. tie lomornw ltd ihc <l>ri 'hil Curijini Roller Bnringi on Woik 

Uluir.? Tti((l.w«.im ysunundi. T»H«i »nd m»ny olhm. 

wai, jukI cvxinuf lo uw Ihc old thtlf ipicc 1^ Jubo, fdol tluffv 




SELLERS 

THE BEST SERVANT IN YOUR HOUSE 

Page 62 




THRIFT! 



*i«p fofvird by ttw 4n*TAikM% at r^ 

FrwiklM um. 

Tlw AmriKin RKtuiw Cnniunr hi> 




AMERJCAN R ADIATOR C OMTANY 



Page 91 




CHttRl 






AMERICAN R ADIATOR C OMPANV 



'"*r„":" AMERJCAN RWIATOJiCOMPXNY " 



Page 41 



Page 41 



[146 



A D ^' F. R T 1 S K M K NTS IN THE UNI T E D S 1 A T E S 




,P 



c/I Tlcecy Lather 



Specially priced for one week 

■^tpnl24io29 %,:';^^ 

This family carcon 
of Wool Soap 

Wili'~ilHthiMit>i l> altnrdi i d>ci4nl [nin ■■vinl 
MmImh luvt bnn uvoi Winl Soap (ur nwt ihin 



.-h.ldrtn-i UK It II la inlndim Wool Sup m •liirt il« iliin w iiinci " unidn. 

Ill iJi« iliii iimtr oKn •■ nudr- (oc ont mckiinl)- A< t luaRwir lo ihc purt nM ii?ipon«J Cuiilt lu 

Advanragei of r/iu vpecfof o/ftr IwrhrMftl»i!^i^m!"'."T"™hmIi!?^^ 

"""mT" RemBijiber—rlilt ofTcr holda good 



, ^ (1.1 p.t« ailviillliie Oil lliv Woo! Sup laraily «>li>. 

' > Wool Sup u Ihc inly whit r tatp mtt, *h,rl. Unil« 

1$ TAe i^af soap forchildnn't u*e 

J Thty ui Ihll nwlliF™ caniHX (n luu cinrul abwl 

h par. lup, »iiril ID Ih. ungui-lly dtlic.lt rtnuiw' 

mtnti of tndtr >«».( tkln. dmld tx unl. 

V Wool Soop u «lul1<r BUdc for chiMrtn'i u>r. 




'Jt^*^1 '^I xrfi ' j 



Jl 



'7T)r Children's Skins 

Page 58 




MASTERY 



na <,< miuin I hi L>l«t>- 



AMERICAN RMJIMDR COMEWY 



*tC^™ ™'itli Jl^ 




Page 58 



I -^^^ 






'i 




/li> ^^^/ ^- 



RECOMPENSE 

Till OiD Woiin uve ui ihc PiltKnu. inJ Sif n,( r>u dtvdonJ. 'mrudrm ihrlji 

TJit Nr- World hu mwit rti-om[*n« ^TZ'^Z.^^"" "^ •-■ «"rrf. .< '-m- 
fUb lo tSc Old World II hi. -Hi iK< ""f^^iv-^ ,h.. ~^, „., .^ .«J 

A MERICAN RADIATOR C OMPANY 



Page 42 



Page 42 



147. 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




The firm texture and "wheaty" 

taste tliat even husbands like 




•^^i: ii-a'BiBao'i,cin'J<i(fi^\ift.t^u 



mtixf.AU<i<te*4>l 



WHITE ROSE 













Cuts rt'lthout crumbling 
—thin, finn slices 






^^iv. ^^^s iJ^B^I 


i 
1 






t^^ 




I 

si 


J the bread -box three days- 
ill frcih ai nhcii \oh bought 

'^JtastertxKif^thSix'BaJierj 

White, rose 


it 


c— ,.«- 


0^^ 


i 


'^j"j. z'^r.b, T'^.'X c^i^'^^iLisu'S 

... „... >..l_l <••¥<>..... uXHvwUw 

IheMaster Loaf of ih Six "Baherj 
WHITE ROSE 





Page IJ2 



BOSCH 




iMilc <!■€ E^u.rnjcni Scfl Ihc Cu 









Page 89 



A thimbleful of 
VEEDOL does it /^ 





Page 64 



■',^/^^ 




Page iiS 



VeEDOLS fighting film 



ffl 




Matltr* deadly heat and 

friction in your motor 




\ 




Page 87 



Rttftr 

deittti, 

ttttl:.n 



VEEDOL 

y m Moral 0,h u/irf Crcusi-i 



Page 87 



[148] 



A 1) \ K R T I S E M V 



: N r S IN THE U N I T ED STATES 




•/Irmours 



Armour's Star Ham — Frank Dillon 

Loaned and exhibited by Armour & Co. 




Armour's Leaf Lard — Frrtwl- Dillon 

Loaned and exhibited by Armour & Co. 



7"h I B AUT 7l4 fB AUT 




Page !2,^ 





Page 12"; 




C,'// £ II l.\GS Tn II iiKli.\ ' 
Let thought be unfettered as the wind. Let exprcMion be 
clear at tunhght. Wherever ynu arc, the Underwood Port- 
able can be there to record and communicate yout message. 




Page 121 



149, 



UNDEKWOOD POKTABLE 

Page 97 



THE S K C () X 1) A N X L A L O V I L L I' S T R A T I O X S F O R 




PUT THAT SALK OVER! 



With many good motor trucks on the market 
it is important tliat the one you liandle has 
special merit and selling features. 

Tliat's why you should insist on Rosch Magneto 
Ignition. It's one of the best "sales clinchers" 
you can get 

For tvvtnty years Bosch High Tension Maiineto 
Ignition lias heen uTiiversallv known and recog- 
nized as the system which insures greatest 



efficiency, dependability and economy in a gas 
engine. It's an einiahle reputation that every 
live dealer is striving to put on his selling force. 
AM this [?osch sales asset. Specify Bosch 
Higli Tension .^^agneto Ignition on every order 
you send in. You can get it. 

SIK) Stn ice Stjilon* in 300 Ccnlttf 

A.^IKRIC.AN BOSCH MAGNETO CORPORATION 

Mom O/fict onJ Wo-kt.- SpriniifiilU. M)^^. 
Branchct: \iH \»rk. ChicMIJO. l~>i;lioit. Scin FrjnclM'k 



Be Satisfied 
Specify Bosch 



rigMV AMERICAS SUPREME 

I MOTOR TKUCKS - TRACTORS -AIRPLANES -MOTOR CABS 



IGNITION SYSTEM 

MOTOR BOATS - MOTORCYCLB8 - OAS ENGINES -ETC 



Page 88 



Coilll li.lilil',. 





(iood Buildiiii^s 

Deserve 
Good Hai'dwvarc 




The fmt'st biiildiiijzs Innc Gootl Hnrdw.irc 



Page X8 




r i>.f.i.oR(»^ 



Pa"e io6 



Pace io8 



i;o 



A 1) \ 1 R T I S K M E N T S 1 N T H K UNIT E ID S T A T E S 




The man in the engine room 
—an appreciation 



As WE GO through tl.c plants of 
■ the cDuniry. wc coinc iii contact 
with thousands of eogitiects — tlii- 
hutiia[\ "prime inovera" o( American 
intJuttty. 
For removed from Uic plcnsunt 
Sets uiid the neat sur- 
dings of the *hite-col lured office 
■, we find him in remote sunlesa 
:9. often under erounil, 

HiB work is not spectaeulai but his 
rcsponsihilitiei arc great. 

U his Stejxn cj'hnders develop 
sounds which his tramod cnrs detect 
es fo((-funners of trouble <..i. if an 



pi, 



aiis;slaiit reixirls that an overhentcd 
t>eariii£ hae slott^ed down an unpor- 
tant machine . he i% the one who must 
know what to do and how to do it. 
He is quick to npprcLnate that the 
profits of the business depend upon 
Opera ting costs — that lew operating 
costs are possible only when each 
eneine ind machine in his care is 
running at its best, 

Wcofienscchimpatthe framework 

of a pet eiiKinc and say with a smile of 
pride, "She is lunr.ini; sweet, now." 



He i 



who \ 



Liibticolioii Audit- tor he i 



VACUUM OIL COMPANY 




tnpletety tlun any 
111- prjcticai tclaticii Let' 
c.itit'ii und opccatrns econoii 



If yoii NIC inlctritcd in mljeLA|( oprruliag o 



Lubricating Oils 



VACUUM OIL COMPANY 



Page 89 



BOSCH 




MAGNETO 



^i..i 



irc llwl Ktslly i.l'Ut .sale 



r.VH;ti-f.WH'yi mnmit<H'Mjm ^iB lal 



Th I B AUT 




V\ hoc Cjcxxi Taste Abides 




Page 32 




All through the e\'eiiing— /.W tuntienting thou^tt, 
^~n?Ir^^ hovered m tlte hack of her miad. 






Toofumn inatmtnaJcT mif rn t r m g XMr tim 



m 



its egaj 



Page 53 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 





Page 37 



the xmrld's new aru if fiin:s^.3tTi',iir^. 

T 'thcrUKtJf 



yiuxunouni v^ictures 





"ih-, hcali savin' de Mirtacc am savin mail IlkK! 



Page 104 



Page 66 




Jiiniiiy iTnl.rls! rluit liltle 





FOR our itn i.,ncrsi...r.* the lovely 
uonK-n ivhu linvc useJ IV.ir*' S-.ip 
have bccncoiitirtfioK cvidt-nct th.il u 
U "Matclilc,* f..r ihv CompU-x.^o'V— - y 



Page 47 




■moil shappitic} Uxiaif 



*//iu-pe-dic 

A (.uhionnblc ihoc foe mtiih 



I SJgj r-SBT-- ggl 



Paije 



ge 54 



A D V E R r I S K M F, N T S IN THE UNITED S T A T E S 



(,.„/-•' 




CJiif hi-f the (I'll' i;(fr you kmnv w dilfLTcnt 



Twin Compact — C. H. Taffs 

Loaned by Richard Hudnut 

Exhibited by 

James Advertising Agency, Inc. 




Aladdin Had His Lamp- 
You Have Your Telephoiiel 



AlftddinniWI hiB ^.tintlri'lui cnnv-: 

lamp *vn: Unf prototypco of cnllv i 

jtm jukI juui- teIi.'pliooi.v lirufci.1 

' V-Hi rcm.inbCT- Uw stot-V- Hi- n 

Alad>.liii luict but lo rub his tirvr^ i 

loiiii'' ^'1^ '•>' '* iWiiitf sot clW— 

Iimi >:l«:'*ii rnaLiiiUy « lierv- lolvii 

ewe lie '•.■ii'lv.tt lo tw, tini.' r 

Th4-inocici-.iM.iiit.- ol'tlie ■'.'*'' ' 

(tft^pliontf. arctrnimflntl. He is; 



IK 



Iwin Compaci 

.!/\n'W/ 1» a (limtius prifuir:r> 
' In! at mrt <ptctillliti 




W!^ 
^$^ 



I'll WW]) 111 I i\l 
Til//; ( iKiipuil 

Page 64 






Page 68 




Qhe Sciaiilon Supa-yilii -A new curtain 



TZ^. gat 



SCRANTON 



Page 












*<^^ r 




Will she be adinlred 
..,«,.»...,. lor iier lieaulikil hair 

■-■"-■-■-■ W' 






SVA» 







Page 35 



Page 45 



1^1 



THE S K C O N D A N N UAL OF I L L U S T R A T 1 () N S FOR 




l-ii mil,- Hi ;,;•;,,„,;, VI ,1 'I -lirtl- ,iiulniH(.wt,no,>. 



VVAMSUTTA 

^lu'i-{s .tiui Pillow L'aSL-s 



Page 




Ail- IS .1 riUiill,~vs MfItT ..f IriKls 
Oiih ilii- host of rli.-in siir\iM- 
A Wtiili (i\i- vt,ii-..M IS III lIsv.Mitli 
.1 \Miiif liii->o.ir-i.|,l IS „i iispiiiiii 
w itli ftii nitii; puwcr iininipninj 

ni» w nil i I .iMp\s^ , On.*,.iJ 



Pagt 91 




Page 109 




OofiM Homay fui Al! 



(l! 



BROW N' IHMIKI 1,1 ( ( )Ml'A'Vl"i 



Page i;o 




' When men kite llie iki/buiLi 



IVOUVSIIM' !)')!; l>Ulit 



Page 94 




Page 1 1 4 




Page 80 




'54: 



'age 113 



A D V K R r I S E M E N T S IN THE UNITED STATES 




shrink uvofeni. 



Page 71 




■ Let Yale Mcthud* cut 

ymir avoidable wa>tc 



Of 






-YALC MADE IS YALE MARKED— 



Page 90 




e^ 







Strangers' eves, keen iind crilical— 
am ifou mcc( llh-m pnvidly- lonfnkntly - 

ivitlioiil jmr ' ■ ' - 



Page 78 




Ndiniiiji (|uiU' ( li.n IS 

In.ll inn[iu-|ll.ir\ iljs.i|)|>riiiilr))(-i]t 




Page 77 




r' 



G O L F L E X 



Page 69 







i'lsn.mn ku.l.ikt cnipinN. R<>. U. t . V ^ 7 h. /,;.!. :iCily 

Page loi; 



\l 




^ 



I lic\ trie J foi" nearl>' 
half a cciitiii"\ — 



Stanley 



Page .S7 



[155 



Page 62 



THE SECOND A X N T A L OF I I. L I' S T R A T I O N S FOR 



The Kirsr Securities ni .i Great Railroad 

^^'■^jjc^HERK iv in the office of Cntnc & Companv a very 
=^^X'^-~ interesting relic. It is a sheet of ^tock certificate 
^^^..'':^- issued for the New York anti Kric Riiilroml in the 

■^ ■ ■ early fortic--. The New York, and Kric KAilroad 
afterward became the better known Erie Railroiul. 

It is impOKsibk- to dererminc whether these ccrtitieatcs are 
the first i.'^ueor nor, but the prubabilitv h that thcvare. Thev 
arc engraved upon 53nk-note paper, and are the «ize and shape 
of bank checks which they verv much resemble. 

Beginning with the financing of this early riulroad.nn other 
paper has been used so largciv for stocks and bonds, not onlv 
of railroads, but of oUicr iiidu^tnal corporationt, as Crane's 
Bond or Bank-note paper. 

It is interesting to note that M'hile Bond paper is now 
generally used for<ccurities, these New York and Eric stock 
certificates were on Bank-note paper, and that all of the 
bonds of the United State* governmcnr arc on Bank-note 
nd not '111 Hond paper. 



papci 



Crane's 



CRA.\E (r CO., DAI. TUN, MA^ 




Page 79 



MAJESTIC 




THE WO/<^LDS LARGEST SHIP 




Ampico— C C. Beall 

Loaned by American Piano Co. 
Kxliibitcil liv Bricka-Kord Co. 




■56; 



A D \' F. R T I S F. M F N T S IN THE U N I T F D STATES 




^|>.'.>|.[.-.l..r-.lmlrmniirk..i,tl>.'V 

A'ty ..MO .^f Ih.- ><iull )">rt:>l>l<- Vi.ir.^tj' 
Iranislonii. ul ;i niiim.'iit'^ mili..'. llir c;ii; 
ihc wil.ltrile^s iiiln an 
ii|iOKI-luniw; llir .MDiii' 
luyjiilit intiiji il'ialini; 
,»b,n.. of „„■■: ,l„. 

JKIU'll 0( lllC "UlllMli-f 

cotta(;r or duti inii> d 
priidlc ItallnKiiiii suit. 



Page 49 



Page 48 



COPPER ROt^FINGS 






[157] 



THE SEC () N D A N N V A L OF 1 L L U S T R A T I O N S I-' O R 




Page 52 




SANITARY 





l'iitf(t-in/l<(ii(jn 
is the sami- |is i-Mru uvij^hl 



M 



SCHRADER 

TIRE PRBSSUHS GAUGE 



Page 71 



Page 56 



Page 70 







( t) c '""'" 



,5 



ymicH < -) 



S^ .OILVEKTOWN 



Page 75 



[iS«. 



A D \' K R T I S E M E N T S I \ T H E L' N I T E D S T A T E S 



THE RIGHT HAND 

OF INDUSTRIAL PROGRESS 



NOTHING h.»s ever ronlribuiwl 
more 'o irnluslri.il pioRrcsi Ih.in 
ih« proctss o( wcldinK ^tkI cutling 
moliila by Ovygen and Acetylene. 

The lemflc heal o( the oxy-acety- 
tent- fl.nme— 6100" Fahrcnheii, har- 
ness-rf nnd conlrolk-d bv thu oxweld- 
ing lorch. hns given American manu- 
Tjuluri^ii .ibsoluti' mnstpry ovrr Na- 
ture's most siubtK>Tn elements. 

Thv .ipplicalon of ovweUin^ and 
culling Id production problems inViAfi- 
iibly results in improved products and 
increased output ;il Kre.itly reduced 
costs— ih.it IS why Ihe process has 
become a vitsi and indispensable fac- 
tor in thousands of manuTacturi.ig 
pl.tnis engaged in praclic.illy every in- 
dustry— throughout the tountry 

By building up worn or dereciivo 
parts, remaking cracked and broken 
m.ithinerv ami To rest. tiling break- 






■ly stfenplhcnins or 
weak sections ovuclding h.ts also 
done away with enForceii delays, re- 
moved Ihe necessity of expensive repair 
Shops nnd eliminated icrnp heaps- 
Portable, inst.mily accessible And 
never failing, the Onwrlder's torch is 
as necessary to modern business as 
Ihe telephone. 

OicwcldScrvice Engineers, stationed 
in morn than ftfly centrally situated 
cilies, will Eladly visit your plant la 
demonstrate Iho application of the 
process lo j oof problems of produc- 
tion .'ind reclamation. 

Write, wire or telephone to the 
nearest address below for immediate 



An illustrated book "Oxuxld Can 
Do II.' ' ' will be irnl an rcquesl. It 
Itlli what oiwelJing w doing for 
olhcri and it will inlerest you. 



OXWELD ACETYLENE COMPANY 

NEWARK N J CHICAGO SAN FRA.NCISCO 

\,lr. Krrrr,n.im,*r. ... iftr P....f,^/ f ,/.r, ../ ,1., It ..,1,1 



J"S 








Magazine Adveriisement — Herbert Meyer 

Loaned by Union Carbide Co. 
Exhibited bv \Vm. H. Rankin Co. 



TMESTORY OFTOBACCO 




i!5j'i^arTuCui<^U 'JuU'Mwana billed 
Page 92 




Cjl need no longer bo 
unplcasanl lo remove hair 






ODO-RO-no 

xJepilaiory 




Page 69 




i-t^urruQuno^tA 'jfuUDiaivana fitted 
Page 74 



IS9J 



THE SECOND ANNUAL OF I L I. U S T R A 1' I O X S FOR 



Rif'-'^ ■''•" «OMH.\^ H-Att. ( 



: 5fFTIMBER l^n 




SatUjy that hankerinfor the old-time maple taite 

1 ^^ 'tilT^^ ^I^"Sthrht m™.fMlh.™I iwpf. o( raitJi in ■(«[. i.'';^.'.';";"';^^. * ^ -4n"- 




.00 Ilui r.j. r™l<. l-£l in ll* *)■», pc- from 0<™ to O™ " ^Ny_ 



TonsoTo* ri 



R Lob OUt, 
tht (Kildrrn M C 



rj 

IfTinl Ld( fibin 57 rap. 

And 11 inu ■ pcrfntinG *wk. f« Kt 
Iruo boyhood rvpentnct \n the hi^ 
iKtinupte lynipn tvnblr in (^iuIiit _____ 

H( Kjuthi (o k=p in ill h» produB >ti* L« Log Cbin pu( ii»w dtlighi (« vou in 
lOHlo* ftj'o* ttal "oM-ciHwn" ^ in tfrup ^ulHlm]l ot ditHn 'mm b*<lVI»l cernlt 10 
(rom lull-ran v^ iup(YrdaHcrtB(ht »holc tnraniund. fnttcra. 

Abwiuicpunr.dnr goldrncolor jnJoiT- Frvnch fnii. Ivked ippl^ cvtdinl ivra 



LOG CABIN 



Page 



(i ,v(f: CfA0>AMO\ ISOVEMBEfi "1: 




In each cabin- a goodly supply of maple 






STACKS a' "tund cikti " fMilw ml j>.(«of mipic 

"iHKof trFtip— iinip amaiiniix* .\nit Kc l>ic 

^ ilh vholaofitf, n>iit cnoM|h pwrt m^v oi csnc 

■itdbro«B«Bdi«i»H"iiti Wiih • ipccu] re6nin« n 

u<«<n.<. M*^.f !7^i,F«p tl 

SoiIvulnlhciJddirt. ooUfn in cnl 

A dbeuundi ol homo? luidr purt» %. 



dcd »<«• ilu. j»i ol nuplcL'* 
•BodufudK-io ChiobkLmC 



Whormtf ran lin mt tin (tt tynip 

the mJ oUaik maple luK. 

-.nlo,* 

i,n.p. J... ---_"- 

Htv Ltt Cifc" Sjnip tfli ill ruh. 
unary, nt ^att 

P. J. TowU, (^ ini nut5c ihii ii^p bick 
in the BO'»,*kBm wh»i you know it jrou'ti 

tvir liral in Ihr "nupk oiuntrr." I'- ■• 

thii miTdi lymp ii .ir..blE in auili 
the time oftcunn ihe up a baitd 1 



S^^T^lp •priM in.r./illy 
Ocran 10 Ocean-" 



^ 



Lit Ctttm Swrn Ptmni 



Tht r. ^, L.Dl. P.tip^cT, C"«f..T 



handleil alio inako 

He Buihi to keep in all h 
nvllo* 8a.or that -^old-iimen 
fn>mBm.run™.pl(up, 

Abuluce punlir. tltir gol 
caty-HoAinji "Iwdy" — thexp 

Ht cwnb.nfd the c 



n. ihal CiwWinjrj'/fc. 

'Phone yourcroLci 
U^CtinS^nip. 



pndiKt the cato 

(ot in lymp S« i.haI/45W il gii 
■ litlleon (hechildr 
m (d1« and andbnivethemif I 
ao. he VI at The pMddin^ 




< Jou/es 

^ LOG CABIN 

puddinfi yDumikc. iheokf fr^i'ifi 1, ,i, ^ 

ind«i -girt llwin the nuplelUK tint t,,j^.,,Ur^ \lM^ljh 
«d. l.>»a -.-J,.v- \JUfUU 

iwidoiiiaiilv. ineipenio-el'. («'" j— -»< '^ / 



Page 44 



.^^;;T5n?Ti»;'i^L 



STEEL FOUNDRIES 




'^J^t FOUNDRIES 



NEW YORK CHICAGO ST LOUIS 




Page 90 



160 1 



A D \' E R T I S E M ENTS IN THE UNITED STATES 




tr£«;Aj*itl/'(;i"i;."fvrf»'-n"in'VI»-n;.»<i'i"(1«o/i':«n(ii/,'(»inri.r. 
Ttrpimifr. o/ltHisiroi .n-fibion «.//!»«. A uu, j/«w.Mr,. V '•' 






Crane's 



Page 79 




■-^:^ 



C//£ II l.WGS TO nORDS' 
ihoughl brtoma i»i(iri in lu fl^ht, "nling d midi: cuicl. 




UNDERWOOD PORTABLE 



Page 126 




Page 76 




VAtATFltR ihe mocd, (he pbce or the hour, ihe Undennxd 
l\rtublc can bi inth you. liberating youi thoughts and f«l- 
iniri. at the mtrtat luuchof yout finger nps — lui/rlj, doitU'. 

u N derwood"To1\tab le 




UNDERWOOD PORTABLE 



Page 127 



Page 128 
[161] 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 



1AM sometimes pcrfccily exasperated by the things 
people keep on advcnismg and the good money spent 
on "ticket and barred window" illustrations. 

Mural Advertising was conceived not to sell lithog- 
raphy successfully— that's the ticket, the merest piece of 
paper or cardboard-but to create with lithography some- 
thing that would sell sandwiches and soap and motor 
cars. That's the end of my journey. 

Do you advertise your proJutt? Or xihjt your product 
will do? 

Do you advertise it as if ii were worth someihing ii- 
Irii'iicaHy^ 

Or do you advertise the joy or comfon, the pleasure 
or convenience, the relief or economy, the use of it will 
bring? 

Do you adverrisc a deviled ham 
sandwich as though it were a 
pearl necklace? Do you adver /f^A 
use a cake of soap as though it^^^iu^ 
were a reliquary? 

Or do you advpnise as the French railroads do? 





If you owned a railroad in France and had tickets to 
sell, would you advenise tickets? 

Or Chateaux, the beauty of the Loire, Romance. 
History, Art, the Renaissance itself? 

Is your advertising selling the Journey and the end 
of the journey? 

Or do you still sell the ticket and use a barred win- 
dow for an illusiracion ? 

Where docs the ticket you sell take one to? 

Does your advcnising make this unmistakable and 




K u s, \ i n^ 



4, 

W O rf 




E-IDU PO«T DE ^EMOURJ «^CO>M>a;«JY,I.. -Hnm.iijiv.. Del 




THE TICKET ORTMEJOURtyETS ENP 



Page 67 



Page y6 




\^cation 



West 



"Z^l costs are 
down! 




Page yi 



Bon 
Ami 



tor 
etc 




thi lt,^r (l,;r c < U-it .' t/ir 



Page 77 





Junking the guns 
you ordered muzzled 



^Vhm VcTTtirt 



VI till In JK>i-md bJ ikipfc tni a 



T>i«bsc Bu itif vuKi t^ WOE* e/ tWv btf A^jbC£&0i n»lvn ft mtww Aaa * 1 



In this week's 

Colliers 

ir NAnONAL WE 

Page 119 



on all 

mm stands '"'^ nahonm. wcuitv- jj, 

TODAY- '''^,sss£,'s:ir- ""py' 



m 



1^)2 



ADVERTISEMENTS IN THE UNITED S T A T E S 




9ISON 

. , MAZDA 

The (irst aiulit \J i lamps 



away from home 



Kl ma: 




Page 70 



Macaroni 

and 

Spaghetti 





The first 'night 

away from home 






I 



t EDIS0M 



^ 



■.ijrfi.ij.M«j<j..j:n.«.i.ijiinaM 

Page 71 




:X 



Page 5.^ 



Bo(Hh^ul 

Peaiuil 13uUer 

Page 48 




Page 65 




^m^D^i:S:mm= 



')M A'Z D;AS=l.A*tE^ 



miiin»UMM».iaiHMJUJiUilu<imj.l^i 
Page 130 



163] 



THE SECOND ANNUAL OF ILLUSTRATIONS FOR 




For Christmas hospitality— Premium Ham 



Swift's Premium Ham and Bacon 





Conlmlled Heat 

-at a touch of ifoiirjintjer 



Hoffman 

Equipment 

■>'for Vapor heat control 



Paee ^o 




uble ottly to otracntirufy moLly 
of nuKTul iol ait in nuluiw them. 






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Page 104 



Page 21 





'They ut uninucikibiT tht thouol'i gcniksun; 
both.in unut ippcannct and in the n^gcJ 
lervittabiLly which every icruible dun Je- 
aanii. That unasng capKitv foi wci> iiuko 
than ultuMMly the kaM etwly you on buy. 



"ttltrntn'i fiat SAati, Ex^iuiivih 



r 



■ HITTLIION COMrANT. lYIlACUSE. W. 



Page lOj 



T/je Easter breakfast— Premium Ham and tggs 



Swift's Premium Hams and Bacon 




-^ 




WMM OVINGTONS :^;gH 



I'.iiic I 01 



I'.lge ^1 



[164 



A D V E R r I S K M E N T S IN THE UNITED STATES 




Huh! Give up? You fellows cant 

shoot against nie n Little Scout 



AtiaiimytVtftMtm 




Stefvens 

Page 57 




Page 105 




Page 7J 



165 



INDEX OF ARTISTS 



PAGE 



Abbott, S. N 66 Clarke, Rene. .20, 79, 96, 99, 100, loi 



AviNOFF 97 

I 141 ]* 



I <;6, 161 , 162 
Cole, Timothy 1 1 s 



Baker, Erxest Hamlin 68, \2; I '44 

CoXWELL, O'KaNE 5: 

1 138 



1 ■ 5j I 

Ball, Linn 22,98,98,99 ,, ^^ 

[ 1^.1 ] Cooper, F. G 83 

Ball, Robert 125, 127 Cornwell, Dean 68, 78 

I 136 ] I 14;, IsS I 

Ball, Kruizenga & Co 102 Crouse, Fred 94, 94, 112 

Ballantyne, K. M 74, 9- Daugherty, James H 89 

[ 159, 159] [ "51 1 

Barnes-Crosby 102 Davenport, E 58 

Barton, Ralph 76 l '4, ) 

„ „ ^ ^ De Meyer, Baron A. E 99, 102, lo^s 

beall, c. c 63,74 ,^:j\^^\^ 

D T 00 ' „ Dickenson, Sidney C4 

Benri.mo, 1 Hos SS, 90 ' r i 1 

[144, Ko] l'-^^*'' 

Benson, Leslie '.7^ Dillon, Frank [ .49 1 

I 140 ] Dodge, William L 97 

Biggs, Walter 47, 77, 8c ' '49 1 

I n6, u< .] DoNSHEA, Clement <;o 

Bleser, August 70 I '^4 I 

[ 158 ] Dryden, Helen 73 

Blumenschein, E. L 18 Duer, Douglas 94 

1 '45 I I 154 I 

Booth, Franklin 1 28, 1 28, 129 Dulac, Edmund «;;; 

I '^'' 1 Dunn, Harvey 51, 51 

Boyd, Rutherford 131, 131, 132 "| i^.; | 

I i44> '4^^ 1 Ellis, Wm. Sheweli 106, 107, io8 

Brehm, George 85 1 150 ] 

Brf.hm, Worth 57, 58. 70, 71 Enri(;ht, Macunel Wright 73 

[ 152, 'i63,"i63, 165 ] [ 165 ] 

Bull, Charles Livingston 61,61 Falls, C. B 26, 118, 120 

Burggraf,E.R. .76,78,91, 116,121, 122 I '39' '39 1 

[ 137, 138, 149 ] Fangel, AL-^ud Tousey 84 

Carter, Pruett 47 Ferriss, Hugh 130 

I 13^ I I 163 1 

Cavanagh and Bensinger 69 Frrz, Grancel 109 

I 140 I I 154 I 

Cesare, O. E II- Fletuher, Sidney E 31, 120, 131 

I 142 1 I '37, 141 1 

Chambers, C. Bosseron 46, 46, 46 (;ard\er, Donald 49, 60 

1 152] I '64 1 

* Folios enclosed in brackets refer to reproductions of complete advertisements. 

fi66l 



Gii.BEV, Arthur 126 Luce, Cal 92, 93, 100 

McMf.in, Nf.ysa 68, 77 

I153I 
McNeill, Stanley 27, 89, 95, 96 

MacKinnon, Mary 40, 47, 72 

Marsh, Lucille P 42 

I u;,! 

Maust, Henry H -i , 94 

[ 1,^8, 144, :^>4 I 

Meyer, Herbert 28 

l'59l 

Meyers, Harry Morse 53) 5^ 

[ i39> 151 ] 
Miller, Harry 90 

[155] 
Miller, Hester I9) 78 

[138I 
Mingo, Norman T 66 

[152] 
Mizen, Fred 80 

Morgan, Wallace 56, 61 , i 24 

Neher, Carl L loi 

[ ifHl 
Oberhardt, Wm. . .29, 65, 71, 80, 81, 84 

I 136, i43> 15^ i 
Parker, Cushman 48, 53, 77 

[ 162, i6j, i6j 1 

Parrish, Maxfielu 76 

[161] 

Paus, Herbert 4' 1 4- 

[ 146. '46, 147' '47 I 

Perley, M. C 75 

[158I 

Phillips, Coles [ 136 ] 

PoGANY, Willy 64 



I 14^ I 
(jordon, Leon 43, 43, 43 

(jRUGER, F. R 30, 62 

[ '43' '55 ] 

Hanna, T. K. 72 

I '40 1 
Hayden-Hayden 63 

Hazell, Frank. 97 

Hazleton, lb 119 

[ 136 1 
Heck, C. \V lo-^ 

1 ^35^] 
Held, John 86 

Hencke, Albert 52 

[141] 

HiLLER, LeJAREN A IO4, IO9 

^ [ '39 1 

Hoffman, F. B 32, 44, 45, <;8, 119 

I 147, 160, 160, 162, 162 ] 

Hood, W. W 118 

[ 148 1 

HoRNUNG, Clarence P 114 

I154I 
HosKiNs, Gayle P 87 

['48] 

Illian, George s2, i2<; 

[ 14' > '58 ] 
Ir\tnk, Charles 23 

L-\CK, AL Sa.mmie 44 

[154I 

Johns, Ivor 91, 91 

[154] 

Johnston, Alfred Cheney 38, no 

[ K'lS' 135. 135] 
Keller, Arthur I 4<; 

[153'] 
Knight, Fred 88, 88, 89, 94 



148, is'o,Yci"] Preston, May Wilson 50, 60 

La Gatta, John 54, 54, 69 Prettyman, Clyde 93 

[ 14'' 'S-. '55 1 
Leyendecker, J. C 24, 25, 40, 41 , 86 

Liello, John ^3^ 1^3 

I '37' '37. '49' '49' 151 ] 
Lowell, Orson cj 

[>39l 



Rae, John 121 

1 '4'!' '4N 1 
Reeses, The 67, 71 

[ 135. '55 1 

Reid, Louis 122 

['40I 



167: 



Rockwell, Norman 39, 65 

[ 163 ] 

ROEG, HeR.\L^N 114 

Rosa, Glido and Lawrence. . .35, in, 

126,126, 127, 127, 130 

[ 136, 140, 140, 153, 161, 161 ] 

Scandlin, H. W.. .36, 106, 107, 108, 108 

Seaton, W 109 

[144] 
Shepherd, C. George 90 

[160] 
-Sheridan, Jack 82, 82, 83, 87 

[155I 
SipPRELL, Clara E 106 

I 150] 

Smith, Wm. J 103, 104, 105 

[ 155, 164, 164] 

Strandenaes, Bryn 48, '^9 

Sturgis, Katharine 122 

[137] 
Takes, C. H 64 

[ i53> ^53] 



Teague, Walter D. . 34, i 12, i 13, i 13, i 14 

[ I44< In4 1 

TiMMlNS, HaRRI' ]. 62 

1 146 1 

Treidler, Adolph 48, 49, 54, 80, 93 

[ 154, 157, 157 ] 

Ulreich, Edward 69 

l>59) 

VoiGHT, C . A 115, 116, 117 

[ 142, 14;, 142] 

Welsh, William P 49 

Wilson, Edward A 70, 91 

[ '43' 146] 
Wilson, F. Vaux 67 

[162I 

WiNEMILLER ^' MiLLER. . . .37, I03, IO4, 

104, 105, 105, 105 
[ 152, 152, 155, 164, 164, 165 ] 

Wyeth, N. C 51 

[145I 



INDEX OF ADVERTISERS 



Abbe, Paul O 125 

Adler, Elmer 113 

Aeolian Co., The log 

American Bosch Magneto Corp. . 82, 88, 

88, 89 
I 14S, 150, 151 ] 

American Piano Co 1 14 

[ 154, 156] 
American Radiator Co 41, 42, 91 

I 146, 14b, i4*'> H7j 147 ] 

American Steel Foundries 90 

[160] 
Anaconda Copper Mining Co. .27, 95, 96 
Arbuckle Bros 30, 98 

I 141. 1 43 1 
Armour & Co | 14c;, 149 ] 



Berwind White Co.-vl Mining Co. . . .55 
Bethlehem Motors Corp 87 



Bo.\ Ami Comi'anv, The. 



'55 1 

■ ■ i I 



[162] 

Breneman Co., Chas. W 49, 94 

[ 13^, 13^. 1 44 J 

Brown Durrell Company 50 

I I s4 1 

Buxton, Inc 1 1 > , 1 id, l 17 

I 14-, 14- 14- I 

C. P). <\: (). Railroad 32 

|U.2| 

Canadian Pacific Railway 114, 118 

I 14M 
Case Threshing Machine Co., J . 1 . 92, 93 



Art-in-Buttons, Inc 112 Cheney Bros 63, 69 

Bauer Chemical Co 85, 91 I 140] 

Beck Engraving Co 555 66 Churchill & .Ai.den Co 46, 54 

Beechnut Packing Co 48, 53 



152 



i63> 163 



Cleveland Metal Products Co. .76, 80 



16S 



Cluett Peabodv & Co 86 

Colgate & Co....q2,67, lUl^, 73> 97> 

122, 125 

[ i;,5, i;,S, 140, 141, 141 > ^''^^ '5*^' "^'5' 

Columbia Graphophone Co 4H, 59 

Columbia Trust Co 1^6, 127 

[ 140, 140] 

Congoleum Company 5"> 57 

I '39, 139] 

Consolidated Cigar Corp 119 

I 136 1 

CoRBiN, P. & F 88, 105, 106, 108 

[ 150, 150, 150] 

Crane & Co 20,79 

[ 156, 161 ] 

Crowell Publishing Company. .52, 77, 

119 

[ 141, 162] 

DoBBS&Co 38, no 

[135] 

Dominion Atlantic Railway 120 

[137] 
Du Pont de Nemours Co., E. 1 67 

[162I 

Eaton, Crane & Pike Co 50, 60 

Eastman Kodak Co 105, 106 

[155] 
Eclipse Electro & Engraving Co.. . .93 

Edison Co., Inc., Thos. A 84 

Edison Lamp Works ofG. E. Co. . 65, 70, 

7i>76, 130 
[ 161, i6j, 163, 163, 163 ] 

Electric Storage Battery Co 89 

Estey Organ Co 128, 129 

Famous Players-Lasky Corp 66 

Fleisher, Inc., S. B. & B. W 73 

Gates Tours, Inc 97 

General Cigar Co 74> 9- 

[ 144, 159, 159 ] 

Genesee Pure Food Co 22, 98, 107 

Gerlach-Barklow Co 46 

Goodrich Rubber Co., The B. F 7<; 

Hart, Schaffner & Marx 66 



Hartford Fire Insurance Co. ...90, 115 

I 144, H4l 

Hearst's International i-i 

h49l 

Heinz Company, H. J 49> 99. '3' 

Hoffman Specialty Co 60 

1 1 ^'4 1 

Hudnut, Richard 64 

1 153, ^S?< 1 

1de& Co., Geo. P 43> 85 

Interwoven Stocking Co 39, 40, 41 

JERGENS Co., Andrew 53, 68, 77, 78 

I i45> 151, 155, 155 ] 

Johns-Manville, Inc 1 17, 1 26 

[ 14^, 14^1 

Lever Bros. Co 46,47,72, 121 

[ 145, 145, 152] 

LiBBY, McNeill & Libby 102, 102 

Liggett & Myers Tobacco Co. . . 24, 25, 

26,29,47,47,54.80,81,82,183,109,131 
[ 136, 136, 136, 136, 141 ] 

Log Cabin Products Co 44, 45 

[ 160, 160 ] 

McCallum Hosiery Co 4° 

Macbeth Evans Glass Co 100 

Mallory Hat Co 43. 43 

Massachusetts Baking Co 132 

1>4»1 
National Carbon Co 7° 

[143] 
National Blank Book Co 122 

I 137] 
National City Company, The. . . .72, 75 

[ 140, 140] 

National Park Bank, The New York 

127 

Nettleton Company, A. E 103, 104 

[ 164, 164] 

New England Confectionery Co. . . .86 

New York Edison Company 83 

New York Shipbuilding Corp 36 

New York Telephone Co 68 

l>53] 
Notaseme Hosiery Company 131 

I 144] 



[169 ] 



PAGE PAGE 

Odorono Company, The 69 Stanley Vacuum Bottle Co 62 

[ 159I [ 155 1 

Oneida Community, Ltd. . .99, 102, 103, Steinway & Sons 18, 51, 51, 51 

122, 130 [ '45' '45> H"; I 

[ 136, 136, 137, 137, 137, 137] Strathmore Paper Co... .54, 76, 93, iii 

"Onyx" Hosiery, Inc 54 Straus & Co., S. \V 31 

(Formerly Emery & Beers Co.) [ 141 ] Swift & Company 21, 58, 101 

OviNGTON Bros. Co 56, 61 [ HI, 164, 164 1 

[ 158, 164 1 Thibaut, Inc., Richard E j,}, 123 

Packer Manufacturing Co., The. .. .4<; 1 i37> i37> '49) '49' '5' 1 

[ 1 53 ] Tide Water Oil Co 87 

Phoenix Knitting Works 34, 114 ^ ^ '4*^ I 

[ 144 1 Underwood Typewriter Co.. . . 97, 126, 

PosTUM Cereal Co., Inc 84 ^-7^ ^-° 

[ i49> 161 , 161 , j6i 1 

Pratt & Lambert, Inc 80 tt c d r- ^ c, 

' r 1 L'. S. Rubber Co 61,61 

[154I 

PRINDLE& Co., Frank M 113 Union & Planters Bank, Memphis, 

[ 154I Tenn 125 

Procter & Gamble Co -3> 94 tt r- r^ L 3 I 

I J r , UNION Carbide Co 28 

Richardson Silk Co iQ, 78 ^r ,-x ^ o 

1 n8 1 Vacuum Oil Co 89 

Royal Typewriter Co., Inc .. c8, 6?, 104 tt r. /- 

' I , - , , , ^1 Van Raalte Co 74 

I 139. 143. 147 1 '^ 

Rusling Wood 96 Victor Talking Machine Co 4^,49 

[162,162] [157,1571 

Russia Cement Co 42 Wamsutta Mills .44, 52 

[143] [154,1581 

RuwE Company, Inc., Edgar C 103 Warner Co., Wm. k 78 

[ 135 ] Welch Bros. Maple Co 118, 120 

Saks & Company 124 t '39, '39 1 

„ „ ^ „ Western Electric Co loc 

Sandusky Portland Cement Co 94 r j^ 1 

Savage Arms Corporation 57, 58 White Co., The 91, 91 

I 151, 165 1 I 154) 

Save the Surface Campaign. . . . 37, 104 White Star Line 106, 108, 108 

[152,15^] W1LKIN& Adler, Inc 69 

Schrader's Sons, Inc., A 70 1 i';5 I 

t'58] Williams Co., J. B '65 

ScRANTON Lace Co 35, 68 [ i^-, ] 

I '53 1 Wilson Fastener Co., The loo 

Sellers & Sons CoMPAN^■, G. I 62 1 ' 54 1 

[ '4^ 1 Yale & Towne Mfg. Co 90 

Smith Co., A. H 64 [ '55 1 

114^1 YouNfisrowN Pressed Steel Co.... 94, 
Southern Cotton Oil Co. . .99, 100, loi 112 

[170I 



ADVERTISING AGENCIES REPRESENTED 



AvER& Son, N. W. 

Barrows & Richardson 

Barton, Durstine & Osborn, Inc. 

Batten Company, George 

Blackman Company, The 

Bricka-Ford Company 

Briggs Co., Richardson 

Calkins & Holden, Inc. 

Dauchy Advertising Co. 

Donnelly & Sons, R. R. 

Erickson Company, The 

Evans & Barnhill, Inc. 

Federal Advertising Agency 

Foley Advertising Agency, Inc., The 

Richard 
Frank. & Co., Albert 
Gardiner & Wells Co. 
Gardner-Glen Buck. Co. 
Hanff-Metzger, Inc. 
Henri, Hurst & McDonald 



Hill Co., Albert P. 
Hoyt's Service, Inc. 
Hulscher-Rothenburg, Inc. 
James Advertising Agency, Inc. 
McCann Company, H. K. 
Mears Advertising, Inc. 
Michaels Co., Harry C. 
Newell-Emmett Company 
Patterson-Andress Co., Inc. 
Poster Advertising Co. 
Powers Company, The W. F. 
Rankin Co., Wm. H. 
Richards Co., Inc., Joseph 
Ross Company, F. J. 
Seaman, Frank, Inc. 
Sheridan, Shawhan & Sheridan 
Street & Finney, Inc. 
Thompson Co., J. Walter 
Wilson, Inc., E. B. 



[171 



The Secoini Amnial 

of Illustrations tor Advertisements 

in the United States 

rUULlSHED HV 
IHK ARr DIRECTORS CI.UH 

PAPER nv 

S. D. WARREN CO. 

ENGRAVINGS HV 
11 It: HECK ENGRAVING CO. 

PRINTEI") ])V 
ROGERS & COMPANV, INC. 

niSIRIIiUTED I!V 

nil'; HOOK sERNrcic company 

NEW YORK 



ft '9